Sofia P. Caldeira is an PhD Auxiliar Researcher at CICANT. She holds a Communication Sciences PhD from Ghent University, Belgium (2020), funded by the Fundação para a Ciência e Tecnologia (FCT). Her doctoral dissertation, entitled "Instagrammable Femininities: Exploring the gender politics of self-representations on Instagram and women's magazines", explored contemporary social media cultures and practices of self-representation and their intertextual relationship with women's magazines. Her research focuses primarily on social media, self-representation practices, politics of gender representation, everyday aesthetics, and feminist media studies. Sofia’s research has been published in journals such as Social Media + Society, Feminist Media Studies, and Information Communication & Society. She currently serves as the Vice-Chair of ECREA’s Digital Culture and Communication section. Sofia has also completed a master degree in Anthropology - Visual Cultures in 2014 by Universidade Nova de Lisboa, Faculdade de Ciências Sociais e Humanas and a bachelors in Art and Multimedia in 2011 by Universidade de Lisboa, Faculdade de Belas-Artes.

Personal identification

Full name
Ana Sofia Pereira Caldeira

Citation names

  • Caldeira, Sofia P.

Author identifiers

Ciência ID

Knowledge fields

  • Social Sciences - Media and Communications


Language Speaking Reading Writing Listening Peer-review
Portuguese Advanced (C1) Advanced (C1) Advanced (C1) Advanced (C1)
English Advanced (C1) Advanced (C1) Advanced (C1) Advanced (C1)
Degree Classification
2016/09 - 2020/10/09
PhD Student (Department of Communication Sciences) (Doctorat)
Universiteit Gent, Belgium
"Instagrammable Femininities: Exploring the gender politics of self-representations on Instagram and women’s magazines" (THESIS/DISSERTATION)
Antropologia - Culturas Visuais (Mestrado)
Universidade Nova de Lisboa Faculdade de Ciências Sociais e Humanas, Portugal
"Identidade em Fluxo: A Auto-Representação Fotográfica e o Caso Prático do Instagram" (THESIS/DISSERTATION)
Realização I (Curso de Especialização Tecnológica)
RESTART, Portugal
4,6 de 5
Arte e Multimédia (Licenciatura)
Universidade de Lisboa Faculdade de Belas-Artes, Portugal


Host institution
2021/04/01 - Current Auxiliary Researcher (Research) Universidade Lusófona, Portugal
2020/10 - 2021/03 Postdoc (Research) Universiteit Gent, Belgium
2016/09/26 - 2020/09 Researcher (Research) Universiteit Gent, Belgium


Designation Funders
2016 - 2020 From Women's Magazines to Instagram: A qualitative analysis of photographic representations of femininity in the age of self-representation
PhD Student Fellow
Fundação para a Ciência e a Tecnologia, Portugal
Fundação para a Ciência e a Tecnologia


Designation Funders
2021 - Current future.film.education
Erasmus Plus
2021 - Current FilmEU: European Universities Alliance for Film and Media Arts
101004047, EPP-EUR-UNIV-2020


Book chapter
  1. Caldeira, Sofia P.; Machado, Ana Flora. "“Hello My Lovelies!”: Conflicted Feminisms and the Neoliberalisation of Portuguese Activist Influencer Practices". In Identities and Intimacies on Social Media: Transnational Perspectives. 2022.
Book review
  1. Caldeira, Sofia P.. "Berry, D. M., & Fagerjord, A. (2017). Digital humanities: Knowledge and critique in a digital age. Cambridge: Polity Books, 248 pp.". 45, 2 (2020): 267-269.
    Published • 10.1515/commun-2020-2083
Conference abstract
  1. "Feminismos Instagrammáveis: Uma análise exploratória do panorama de hashtags feministas no Instagram Português e das suas convenções imagéticas". Paper presented in Ativismo em Rede e Plataformas Colaborativas, Porto, 2021.
  2. "Photographable Femininities: an intertextual comparative analysis of representations of femininity in women's magazines and on Instagram". Paper presented in ECREA 2021, 2021.
  3. Caldeira, Sofia P.; Ana Flora Machado. ""Hello my lovelies!": From liberation to the neoliberalisation of feminist discourses on social media, a case study of the Portuguese Instagrammer @taniiagraca". Paper presented in IAMCR Nairobi 2021, 2021.
  4. Caldeira, Sofia P.. "Instagrammable femininities: Exploring young women’s understandings of gendered self-representations on Instagram". Paper presented in Media, Gender and Sexuality in Contemporary Europe, Padua, 2019.
  5. Caldeira, Sofia P.. "Getting word out through Instagram: understanding young women's experiences of the gendered infrastructural politics of Instagram". Paper presented in Infrastructures and Inequalities: Media industries, digital cultures and politics, Helsinki, 2019.
  6. Caldeira, Sofia P.. "Everybody needs to post a selfie every once in a while: exploring young women's self-representation practices on Instagram". Paper presented in IAMCR Madrid 2019, Madrid, 2019.
  7. Caldeira, Sofia P.. "Researching young women's self-representation on Instagram : a critical reflection on the challenges and possibilities of a multi-methodological feminist approach". Paper presented in DIGITAL - CULTURE 2019, Nottingham, 2019.
  8. Caldeira, Sofia P.. "#TheInstagramIssue : exploring the adoption of social media logic by women's glossy fashion magazines in light of their intertextual relationship with Instagram". Paper presented in ECREA 2018, Lugano, 2018.
  9. Caldeira, Sofia P.. "Between the banal and the political : a qualitative textual analysis of women's photographic self-representation on Instagram". Paper presented in Instagram Conference 2018: Studying Instagram Beyond Selfies, London, 2018.
  10. Caldeira, Sofia P.. "Exploring the political potential of self-representation on Instagram : a case study of the body-positive @effyourbeautystandards Instagram account". Paper presented in Thinking Gender Justice - First Annual Conference of UCD Centre for Gender, Feminisms and Sexualities, Dublin, 2018.
  11. Caldeira, Sofia P.. "Shop it. Wear it. 'Gram it.: A textual analysis of women's glossy fashion magazines and their representations of femininity in the context of its intertextual relationship with Instagram". Paper presented in Etmaal 2018, Gent, 2018.
  12. Caldeira, Sofia P.. "When working on 'the digital' is something other than Digital Humanities". Paper presented in Ghent University - Digital Humanities Doctoral School Symposium, Gent, 2017.
  13. Caldeira, Sofia P.. "As Potencialidades do Estudo da Imagem Fotográfica na Antropologia Visual". Paper presented in I Encontro Cultura Visual, Coimbra, 2015.
Journal article
  1. Caldeira, Sofia P.; Van Bauwel, Sofie; De Ridder, Sander. "Photographable Femininities: An intertextual comparative analysis of representations of femininity in women's magazines and on Instagram". European Journal of Cultural Studies 25 1 (2022): 79-96.
  2. Caldeira, Sofia P.. "It's not just Instagram models: Exploring the gendered political potential of young women's Instagram use". Media and Communication 9 2 (2021): 5-15.
    Open access • Published
  3. Caldeira, Sofia P.; De Ridder, Sander; Van Bauwel, Sofie. "Between the Mundane and the Political: Women's Self-Representations on Instagram". Social Media + Society 6 2 (2020): 1-14. http://dx.doi.org/10.1177/2056305120940802.
    Open access • Published • 10.1177/2056305120940802
  4. Caldeira, Sofia P.. "Shop it. Wear it. Gram it.: A qualitative textual analysis of women's fashion glossy magazines and their intertextual relationship with Instagram". Feminist Media Studies 20 1 (2020): 86-103. http://dx.doi.org/10.1080/14680777.2018.1548498.
    Published • 10.1080/14680777.2018.1548498
  5. Caldeira, Sofia P.; Van Bauwel, Sofie; De Ridder, Sander. ""Everybody needs to post a selfie every once in a while": exploring the politics of Instagram curation in young women's self-representational practices". Information, Communication & Society 24 8 (2020): 1073-1090. http://dx.doi.org/10.1080/1369118x.2020.1776371.
    Published • 10.1080/1369118x.2020.1776371
  6. Caldeira, Sofia P.; Van Bauwel, Sofie; De Ridder, Sander. "A Different Point of View: Women's Self-Representation in Instagram's Participatory Artistic Movements @girlgazeproject and @arthoecollective". Critical Arts: South-North Cultural and Media Studies 32 3 (2018): 26-43. https://www.tandfonline.com/doi/abs/10.1080/02560046.2018.1447592.
  7. Caldeira, Sofia P.; Sander De Ridder; Van Bauwel, Sofie. "Exploring the Politics of Gender Representation on Instagram: Self-representations of Femininity". DiGeSt: Journal of Diversity and Gender Studies 5 1 (2018): 23-42. http://dx.doi.org/10.11116/digest.5.1.2.
    Published • 10.11116/digest.5.1.2
  8. Caldeira, Sofia P.; De Ridder, Sander. "Representing diverse femininities on Instagram: A case study of the body-positive @effyourbeautystandards Instagram account". Catalan Journal of Communication & Cultural Studies 9 2 (2017): 321-337. http://dx.doi.org/10.1386/cjcs.9.2.321_1.
    Published • 10.1386/cjcs.9.2.321_1
  9. Caldeira, Sofia P.. "As Potencialidades do Estudo da Imagem Fotográfica na Antropologia Visual". Vista - Revista de Cultura Visual 1 (2017): 165-180.
    Open access • Published
  10. Caldeira, Sofia P.. "Identities in Flux: An Analysis to Photographic Self-Representation on Instagram". Observatorio (OBS*) 10 3 (2016): 135-158. http://dx.doi.org/10.15847/obsobs10320161031.
Magazine article
  1. Caldeira, Sofia P.. "Copy As Creation: The Reversal of the Benjaminian Concept of Aura and the Aesthetics of the Accidental in Rachel Phillips // Madge Cameron's Fixed", Interartive Magazine, Special Issue - Original VS Copy, 2015, http://original-vs-copy.interartive.org/2015/07/copy-as-creation/.
Online resource
  1. Caldeira, Sofia P.. When working on 'the digital' is something other than Digital Humanities. 2017.
  1. Caldeira, Sofia P.; Sander De Ridder; Ana Marta Flores; Erec Gellautz; Federico Pozzi; Hantian Zhang; Mariah Nikolic; Mengying Li. 2021. #homesofInsta for a #lockdownlife. https://smart.inovamedialab.org/past-editions/2021-platformisation/project-reports/homesofinsta-for-a-lockdownlife/.
Thesis / Dissertation
  1. Caldeira, Sofia P.. "Instagrammable Femininities: Exploring the gender politics of self-representations on Instagram and women's magazines". PhD, Universiteit Gent, 2020.
  2. Caldeira, Sofia P.. "Identidade em Fluxo: A Auto-Representação Fotográfica e o Caso Prático do Instagram". Master, Universidade Nova de Lisboa, 2014.

Event organisation

Event name
Type of event (Role)
Institution / Organization
2021/02/01 - 2021/02/05 Project leader - "#homesofInsta for a #lockdownlife: a digital exploration of everyday aesthetics and mediated domesticity on Instagram." Collaborative project, co-organised with Sander De Ridder (Ghent University). Included in SMART Data Sprint 2021. 1–5 February 2021, Universidade Nova de Lisboa. (2021/02/01 - 2021/02/05)
2019/10/21 - 2019/10/22 YECREA seminars - "Alternative scholarly communication for young scholars." Seminar co-organiser with Ally McCrow-Young (University of Copenhagen) and Giulia Manica (University of Nottingham), as part of the Infrastructures and Inequalities conference. 21-22 October 2019, Helsinki, Finland. (2019/10/21 - 2019/10/22)
Seminar (Co-organisor)
2019/04/23 - 2019/04/26 Week-long Workshop - "You're being framed - framing and construction of news coverage." Co-organising and teaching of a one-week long workshop for 1st year Bachelor students of Political & Social Sciences, as part of the PSW Project Week 2019, 23–26 April, Ghent University. With Anke Lion and Emma-Lee Amponsah (Ghent University). (2019/04/23 - 2019/04/26) Universiteit Gent, Belgium

Event participation

Activity description
Type of event
Event name
Institution / Organization
2022/01/31 - 2022/02/04 Digital Media Winter School: SMART Data Sprint 2022. Universidade Nova de Lisboa, 31 January - 4 February 2022, Universidade Nova de Lisboa.
2021/11/17 - 2021/11/19 Workshop: Comparative Research in Media Studies. Lusófona University, University of Oslo & University of Bergen, 17 & 19 November 2021, online.
2021/05/31 - 2021/06/04 Summer School: Digital Methods For Critical Consumer Studies. Lake Como School of Advanced Studies & Fondazione Alessandro Volta, 31 May - 4 June 2021, online.
2019 - 2019 Talk on social media, self-representation, and art. With Sandra Camacho (FLUL, University of Lisbon). Moderator: Ana Cristina Pereira (Público). Included in the contemporary art event Ilhéstico, Porta 33. September 2019, Funchal, Portugal.
2018/10 - 2018/10 Optimizing cooperation in international research groups. Doctoral Schools, Ghent University, October 2018.
Universiteit Gent, Belgium
2017/06 - 2017/06 Summer School: Digital Ethnography in Practice. RMIT Europe and the UOC University of Catalunya, June 2017, Barcelona.
Universidad Abierta de Cataluña, Spain
2017/03 - 2017/05 Loading: Methods and approaches in Digital Humanities. Ghent University, March - May 2017.
Universiteit Gent, Belgium

Association member

Society Organization name Role
2020 - Current Member of the Associacao Portuguesa de Ciencias da Comunicacao (SOPCOM) Member
2016 - Current Member of the Centre for Cinema and Media Studies (CIMS). Affiliated Member

Committee member

Activity description
Institution / Organization
2021/09 - Current Vice-chair of the section Digital Culture and Communication, ECREA - European Communication Research and Education Association .
2021 - 2022 Member of Steering Committee (2021 - 2022) Gender and Diversity Plan, Lusófona University.
2018 - 2021 ECREA Young Scholars Representative (YECREA) - Section Digital Culture and Communication

Conference scientific committee

Conference name Conference host
2021 - 2021 IAMCR Nairobi 2021
2021 - 2021 CIIA 2021 - 8th International Congress of Audiovisual Researchers
2020 - 2020 ECREA 2020 - Braga
2018 - 2018 ECREA 2018 - Lugano
2018 - 2018 Etmaal 2018 - Gent

Course / Discipline taught

Academic session Degree Subject (Type) Institution / Organization
2021/10 - 2022 Co-lecturer of the course "Scientific Research Methodologies." For MA students in Cinematographic Studies and Production and Technologies of Sound, Lusófona University. (Mestrado) Universidade Lusófona, Portugal
2021/03 - 2021/03 Seminar - "Instagrammable Femininities" (15/03/2021). Brown bag seminar at the Centre for Research on Culture and Gender, Ghent University. Universiteit Gent, Belgium
2021/02/11 - 2021/02/11 Invited guest lecture - Between the Everyday, the Aesthetic, and the Political. (19/11/2020). For students of 1st bachelor year, Visuele Cultuur (Dr. S. De Ridder), Vrije Universiteit Brussel. Visuele Cultuur (Bachelor) Vrije Universiteit Brussel, Belgium
2017 - 2021 Invited guest lecture - From Women's Magazines to Instagram. (2017-2021). Yearly guest lecture for the Media and Gender Master Course (Prof. dr. S. Van Bauwel), Ghent University. (Master) Universiteit Gent, Belgium

Interview (newspaper / magazine)

Activity description Newspaper / Forum
2019 Title: "O Instagram é uma arma. E pode ser usada contra e a favor dos estereótipos de género." Article about doctoral research project. Written by Ana Cristina Pereira, for the Portuguese newspaper Público. Público

Journal scientific committee

Journal title (ISSN) Publisher
2016 - Current Journal Review for: DiGeSt: Journal of Diversity and Gender Studies; Feminist Media Studies; International Communication Gazette; Journal of Digital Social Research; Journal of Gender Studies; Mass Communication and Society; Observatório (OBS*); SAGE Open; Social Media + Society; Sociological Spectr

Other jury / evaluation

Activity description Institution / Organization
2021 - 2021 Selection Jury (2021) for the Research Initiation Scholarships hosted at Lusófona University, funded under the FCT initiative "Verão com Ciência."

Other distinction

2021 Seal of Excellence (2021): Certificate delivered by the European Commission for the project proposal "Mapping Everyday Feminism on Portuguese Instagram (MEF-PI)." Submitted under the Horizon 2020s Marie Sklodowska-Curie calls - H2020-MSCA-IF-2020.
2019 Ghent University Faculty Mobility Funds
Universiteit Gent, Belgium
2019 FWO Grant for participation in a conference abroad
Fonds Wetenschappelijk Onderzoek Vlaanderen, Belgium
2017 Ghent University Doctoral Schools Funding for Specialist Course
Universiteit Gent, Belgium