Manuela Guerreiro is an Integrated Researcher at CinTurs. Her academic training began with a Communication Sciences BSc degree (1994) with a Marketing specialisation at the current University of Lisbon. Her fascination with marketing, arts, heritage and culture led her to do a master's degree in Cultural and Heritage Management (2003), a partnership between the University of Algarve (UAlg) and the University of Paris-VIII. Her subsequent PhD in Economic and Business Sciences, in the scientific area of Management, specialising in Marketing, was completed in 2012, and, more recently (2024), the Habilitation in the same scientific area at UAlg are important milestone. She began her academic career as a monitor during her postgraduate degree in Marketing (1996) at the School of Management, Hospitality and Tourism, UAlg. She is an Assistant Professor at the Faculty of Economics, where she coordinates the Marketing team. Drawing on these qualifications, she combines her research interests in marketing, arts/culture, and tourism, in a multidisciplinary approach to better understand tourists' behaviour and the hedonic and experiential dimension of consumption, notably from the perspective of the brand and the image of tourist destinations. These lines of research are drawn from diverse sources of inspiration and underpin her roles as a researcher and supervisor of master's dissertations and doctoral theses and as a leader or team member in national and international funded research projects. She published several book chapters and journal articles, including in Journal of Travel Research. They are also embedded in her Marketing teaching across bachelor, master and PhD degrees, her position as program leader in the Master of Marketing Management (since 2015), her role as a member of the Direction Board of PhD in Tourism (since 2022), and the Editorial Board of leading journals. She is proud to be a member of the CinTurs Executive Board, acting as Co-Coordinator since 2018.