Joana Barbedo e Silva is a PhD student in Communication and Information Sciences at the Faculty of Arts and Humanities of the University of Porto (FLUP). She holds a Master’s Degree in Communication Sciences – Media and Journalism Studies, a Postgraduate Diploma in Local Government Communication, and a Degree in History. Her academic background combines communication studies, public administration, and historical perspectives, with research interests focused on institutional and strategic communication, sports communication, and football. She currently works as Executive Assistant to the President at the Porto Accounting and Business School (ISCAP), where she provides institutional and administrative support within the President’s Office. Previously, she worked at the Porto City Council and the Rio Tinto Parish Council in the areas of cultural heritage management and local government communication. She is at an early stage of her research career and is currently preparing to present her work at two academic conferences, including one international conference.