Ashkan Davarpanah received his Bachelor's degree in Electrical Engineering, Power Major, from Azad University in the saveh branch of Iran in 2006. His academic pursuits were furthered with a Master of Business Administration (MBA) in Strategic Management from the University of Technology Malaysia (UTM) in 2013. Ashkan is currently a PhD student at the University of Aveiro in Portugal specializing in Marketing Strategy. His academic background has provided a solid foundation for his research. With a career spanning three countries, he has held positions ranging from Sales Engineer and Marketing Advisor in Iran, to Sales and Marketing Advisor for a leading Singapore Telecommunication company in Malaysia, and subsequently Marketing and Quality Control Manager in Shanghai, China. As a result of his global exposure, he has not only developed expertise in sales, marketing, and quality management, but also developed a broad understanding of diverse business environments. Ashkan has embraced life in Iran, Malaysia, China, and Portugal. His global journey significantly affects his research interests in technologies, marketing, and consumer behavior, enabling him to gain a nuanced perspective on these topics. Research interests of Ashkan lie at the intersection of consumer behavior and marketing, particularly in the context of emerging technologies. He is particularly interested in studying the interactions of individuals with advanced technologies coming from diverse backgrounds, such as students, social media consumers, people of different genders, and people from different cultures. Throughout his career, Ashkan is committed to advancing the understanding of these dynamics, and he anticipates that his contributions to the field will be significant.