PhD candidate in Communication Sciences at the Institute of Social Sciences, University of Minho, and researcher at the Communication and Society Research Centre (CECS), supported by a doctoral fellowship from the Portuguese Foundation for Science and Technology (FCT). My research focuses on the relationship between journalism and human rights, with particular attention to the journalistic mediation of suffering and humanitarian crises, narrative framing processes, the role of emotion in news discourse, and the conditions of visibility and public recognition. Alongside my academic work, I have an established professional background in strategic communication, with experience in communication planning, crisis communication, institutional reputation, and media relations. Since 2010, I have worked with leading institutions and organisations across the fields of education, health, culture, retail, and the environment, including Fundação Fernando Pessoa, Fondation Yves Rocher, Porto Editora, IKEA, and BNP Paribas. My work bridges academic inquiry and professional practice, contributing to an understanding of communication as a field of public responsibility and to the strengthening of trust and democratic culture.