Ivana Stevic holds a BSc in Tourism Management from the Faculty of Natural Sciences and Mathematics, University of Novi Sad (Serbia), and a MSc in Tourism Management and Planning (with focus on Tourism and Culture) from the University of Aveiro (Portugal), where she is currently concluding the Doctoral Programme in Tourism. Her research interests include creative and cultural tourism, innovation and entrepreneurship, innovative methods in tourism research, creativity and co-creation, experience economy, cultural and creative economies, constructed cultural heritage, design thinking. She is a member of the Research Unit on Governance, Competitiveness and Public Policies (GOVCOPP) and of the organising/executive Committee of INVTUR International Tourism Conference – both at the University of Aveiro, of the Association for Tourism and Leisure Education and Research (ATLAS), and of Leisure Studies Association (LSA). She designed and executed a creative tourism project as part of her PhD journey (https://tileyourvisit.pt).