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Identificação

Identificação pessoal

Nome completo
Amélia Brandão

Nomes de citação

  • Brandão, Amélia

Identificadores de autor

Ciência ID
301E-B2AF-22F9
ORCID iD
0000-0003-2751-7272
Google Scholar ID
https://scholar.google.com/citations?user=UruQ4AMAAAAJ&hl=pt-PT
Researcher Id
B-8424-2017
Scopus Author Id
57207744765

Websites

  • www.linkedin.com/in/améliabrandão (Rede social)

Domínios de atuação

  • Ciências Sociais - Economia e Gestão
Formação
Grau Classificação
2014/07/16
Concluído
Ciências Empresariais (Doutoramento)
Especialização em Especialidade: Marketing e Estratégia
Universidade do Porto Faculdade de Economia, Portugal
"Measuring the value of the insignia brand products: A structural modelling approach. " (TESE/DISSERTAÇÃO)
Aprovado
Percurso profissional

Docência no Ensino Superior

Categoria Profissional
Instituição de acolhimento
Empregador
2014/07/16 - 2036 Professor Auxiliar (Docente Universitário) Universidade do Porto, Portugal
2008/09/01 - 2022 Professor Auxiliar Convidado (Docente Universitário) Universidade do Porto Faculdade de Letras, Portugal
2005/09/01 - 2016 Professor Auxiliar (Docente Universitário) Universidade do Porto Faculdade de Economia, Portugal
2003/09/01 - 2004 Professor Visitante (Docente Universitário) Universidade do Porto Faculdade de Economia, Portugal

Cargos e Funções

Categoria Profissional
Instituição de acolhimento
Empregador
2017/06/01 - 2022 Coordenação ou direção de centro de investigação, departamento ou equivalente Universidade do Porto, Portugal
Projetos

Projeto

Designação Financiadores
2012 - 2014/10/01 Surgimento e desaparecimento de títulos da imprensa escrita no Portugal contemporâneo
PTDC/CCI-COM/122387/2010
Universidade do Minho Centro de Estudos de Comunicação e Sociedade, Portugal

Universidade do Minho, Portugal
Fundação para a Ciência e a Tecnologia
Concluído
Produções

Publicações

Artigo em conferência
  1. Brandão, Amélia. "EXAMINING BRAND LOVE'S MODERATING EFFECT ON BRAND HATE ANTECEDENTS AND OUTCOMES". 2020.
    10.15444/GMC2020.08.07.01
  2. Brandão, Amélia. "WHO DOES JOIN THE ANTI-BRAND COMMUNITIES ON THE INTERNET?". 2020.
  3. Brandão, Amélia. "THE IMPACT OF PERCEIVED JUSTICE ON COMPLAINT PROCESS: AND SO WHAT?". 2018.
  4. Brandão, Amélia. "LUXURY ON OMNI-CHANNEL RETAIL: A LITERATURE REVIEW APPROACH". 2018.
  5. Brandão, Amélia. "Determinants and Outcomes of Brand Hate: An Anti-Brand Community Perspective on Strong Negative Brand Emotions". 2018.
  6. Martins, M; Brandao, A; Santos, LD. "BRAND EQUITY: A PROBABILISTIC APPROACH ON BRAND PREFERENCE". 2017.
  7. Rodrigues, P; Rodrigues, C; Brandao, A; Costa, P; Amélia Brandão; Paula Rodrigues; Clarinda Rodrigues; Paula Costa. "LUXURY CONSUMER-BRAND RELATIONSHIPS - THE IMPORTANCE OF SELF IN BRAND LOVE". 2017.
Artigo em revista
  1. "Joining the Anti-Brand Communities on the Internet: Who and Why". Scientific Annals of Economics and Business (2022):
    10.47743/saeb-2022-0003
  2. Amélia Maria Pinto da Cunha Brandão; Hugo Eduardo Magalhães Barbedo. "Going (in)conspicuous: antecedents and moderators of luxury consumption". Journal of Marketing Analytics (2022): https://doi.org/10.1057/s41270-022-00157-8.
    10.1057/s41270-022-00157-8
  3. Brandão, Amélia. "“I’m hatin’ it”! Negative consumer–brand relationships in online anti-brand communities". European Journal of Marketing ahead-of-p ahead-of-p (2022): http://dx.doi.org/10.1108/ejm-03-2020-0214.
    10.1108/ejm-03-2020-0214
  4. Yves Miranda; Marcos Antonio Barros Filho; Carlos Augusto Mulatinho de Queiroz Pedroso; Victor Henrique Rodrigues Silva; José Pedro Sarmento; Rui Biscaia; Amélia Brandão. "O VALOR DA MARCA DAS EQUIPES ESPORTIVAS PROFISSIONAIS NA PERSPECTIVA DO CONSUMIDOR: UMA REVISÃO INTEGRATIVA". Movimento (ESEFID/UFRGS) (2021): https://doi.org/10.22456/1982-8918.104762.
    10.22456/1982-8918.104762
  5. Brandao, A; da Costa, AG. "Extending the theory of planned behaviour to understand the effects of barriers towards sustainable fashion consumption". EUROPEAN BUSINESS REVIEW (2021):
    10.1108/ebr-11-2020-0306
  6. Brandão, A; Ramos, S; Gadekar, M. "Artist jewelry designer entrepreneurship: does it only glitter or is it also gold?". Journal of Research in Marketing and Entrepreneurship (2021):
    10.1108/jrme-03-2020-0031
  7. Pedro Quelhas-Brito; Amélia Brandão; Mahesh Gadekar; Sofia Castelo-Branco. "Diffusing fashion information by social media fashion influencers: understanding antecedents and consequences". Journal of Fashion Marketing and Management: An International Journal ahead-of-p ahead-of-p (2020): https://doi.org/10.1108/JFMM-09-2019-0214.
    10.1108/JFMM-09-2019-0214
  8. Brandao, A; Sousa, JCC; Rodrigues, C. "A dynamic approach to brand portfolio audit and brand architecture strategy". EUROPEAN BUSINESS REVIEW (2020):
    10.1108/ebr-12-2018-0206
  9. Rodrigues, C; Brandao, A. "Measuring the effects of retail brand experiences and brand love on word of mouth: a cross-country study of IKEA brand". INTERNATIONAL REVIEW OF RETAIL DISTRIBUTION AND CONSUMER RESEARCH (2020):
    10.1080/09593969.2020.1768577
  10. Brandao, AMPD; Dourado, P; Martos, LP. "See Now, Buy Now Model: A Passport to Fashion Brand Equity". SCIENTIFIC ANNALS OF ECONOMICS AND BUSINESS (2020):
    10.47743/saeb-2020-0028
  11. Brandão, A; University of Porto,; Gadekar, M. "DIGITAL BRAND MANAGEMENT IN INTERNATIONAL CONTEXTS: CASE STUDY OF E-MARKETPLACE DIGITAL MARKETING FIRM". Global Fashion Management Conference (2020):
    10.15444/gmc2020.09.07.03
  12. Rodrigues, C; Brandao, A; Rodrigues, P. "I can't stop hating you: an anti-brand-community perspective on apple brand hate". JOURNAL OF PRODUCT AND BRAND MANAGEMENT (2020):
    10.1108/JPBM-10-2019-2621
  13. Carvalho, L; Brandao, A; Pinto, LH. "Understanding the importance of eWOM on Higher Education Institutions' brand equity". JOURNAL OF MARKETING FOR HIGHER EDUCATION (2020):
    10.1080/08841241.2020.1788196
  14. Gadekar, M; International School of Business & Media, India,; Brandão, A. "DOES PRICE UNFAIRNESS PERCEPTION WILL STILL ENSURE PURCHASE INTENTION? : MEDIATION OF CONSUMER BRAND IDENTIFICATION AND BRAND TRUST". Global Fashion Management Conference (2020):
    10.15444/gmc2020.11.05.21
  15. Pinto, O; Brandão, A; Olavo Pinto; Amélia Brandão. "Antecedents and consequences of brand hate: empirical evidence from the telecommunication industry". European Journal of Management and Business Economics ahead-of-p ahead-of-p (2020): https://doi.org/10.1108/EJMBE-04-2020-0084.
    10.1108/ejmbe-04-2020-0084
  16. Pinto da Cunha Brandao, AMPD; Faria, I; Gadekar, M. "Is Social Media a Passport to SMEs' Foreign Market Entry?". SCIENTIFIC ANNALS OF ECONOMICS AND BUSINESS (2019):
    http://dx.doi.org/10.2478/saeb-2019-0016
  17. Brandão, A; Pinho, E; Rodrigues, P. "Antecedents and consequences of luxury brand engagement in social media". Spanish Journal of Marketing - ESIC (2019):
    10.1108/sjme-11-2018-0052
  18. Cidade, J; Brandao, A; Alves, G. "How to Use the Package in the Tobacco Products to Communicate in the Plain Pack Era?". INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA (2019):
  19. Pinto da Cunha Brandao, AMPD; de Oliveira, RF. "Internationalization Strategies in Music Festivals". SCIENTIFIC ANNALS OF ECONOMICS AND BUSINESS (2019):
    10.47743/saeb-2019-0018
  20. Amélia Brandão; Mahesh Gadekar; Francisco Cardoso. "The impact of a firm’s transparent manufacturing practices on women fashion shoppers". Journal of Global Fashion Marketing 9 4 (2018): 322-342. https://doi.org/10.1080/20932685.2018.1503555.
    10.1080/20932685.2018.1503555
  21. Rodrigues, P; Brandão, A; Rodrigues, C. "The importance of self in brand love in consumer-luxury brand relationships". Journal of Customer Behaviour (2018):
    10.1362/147539218x15434304746036
  22. Brandão, A; University of Porto, Portugal,; Figueirdeo, M; Gadekar, M. "EXAMINING THE ANTECEDENTS OF TWEENS´ BRAND PREFERENCE FOR MOBILE NETWORK CHOICE DECISIONS". Global Fashion Management Conference (2018):
    10.15444/gmc2018.10.08.03
  23. Sousa, AR; Universidade do Porto, Portugal,; Brandão, A; Rodrigues, P. "THE IMPACT OF BRAND LOVE IN BUILDING BRAND LOYALTY AMONG YOUNG CONSUMERS". Global Fashion Management Conference (2018):
    10.15444/gmc2018.03.01.05
  24. Pinto da Cunha Brandao, AMPD; Duraes, T. "Content Marketing and Country-of-Origin Effect: The case of APICCAPS". INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA (2018):
  25. Mariana Gomes; Teresa Fernandes; Amélia Brandão; Gomes, M; Fernandes, T; Brandao, A. "Determinants of brand relevance in a B2B service purchasing context". JOURNAL OF BUSINESS & INDUSTRIAL MARKETING (2016): https://repositorio-aberto.up.pt/handle/10216/82913.
    10.1108/jbim-08-2014-0151
Capítulo de livro
  1. Manoel Vitor Santos; Amélia M. P. C. Brandão. "Negative Customer Experience in Lifestyle Hotels". In A Netnography Perspective. 2021.
    10.4018/978-1-7998-4369-6.ch007
  2. Amélia Maria Pinto da Cunha Brandão; André Filipe Rei Lopes; Paula Rodrigues. "A New Customer Brand Engagement Framework in Social Media". In The Case of Beauti Portugal SEM Healthcare, 161-183. {IGI, 2021.
    10.4018/978-1-7998-3034-4.ch010
  3. Inês Veiga Pereira; Patricia Oliveira Faria; Amélia Maria Pinto da Cunha Brandão. "The Implementation of Lean in Emergency Hospital Screening During the COVID-19 Pandemic". 2021.
    10.4018/978-1-7998-7263-4.ch004
  4. Clarinda Rodrigues; Amélia Brandão; Ant?nio F. Macedo; Karthikeyan Baskaran. "An Eye Tracking Study of the Effect of Sensory and Price In-Store Displays". Estados Unidos, 2020.
    10.4018/978-1-7998-2220-2.ch002
  5. Amélia Brandão; Sara M. Machado. "How Consumers Respond to Editorial Communication Strategies". In Is Content Marketing Replacing Publicity?. Estados Unidos, 2019.
    10.4018/978-1-5225-8575-6.ch020
  6. Maria Pinto da Cunha Brandão, A; Gadekar, M. "The Counterfeit Market and the Luxury Goods". 2019.
    10.5772/intechopen.86479
  7. Fernandes, SFM; Brandão, AMPdC; Brito, CH. "Business Plan: In or Out? A Holistic View of the Combination of Planning and Learning Processes when Evaluating Business Opportunities". 2018.
    10.5772/intechopen.71844
Livro
  1. Mariana Gomes; Teresa Fernandes; Amélia Brandão. "The Role of Branding in a B2B Purchasing Context". 2014.
Tese / Dissertação
  1. Amélia Maria Pinto da Cunha Brandão. "Measuring the value of the insignia brand products: A structural modelling approach". Doutoramento, 2014. https://repositorio-aberto.up.pt/handle/10216/76094.