Artigo em conferência |
- Brandão, Amélia. "EXAMINING BRAND LOVE'S MODERATING EFFECT ON BRAND HATE ANTECEDENTS AND OUTCOMES". 2020.
10.15444/GMC2020.08.07.01
- Brandão, Amélia. "WHO DOES JOIN THE ANTI-BRAND COMMUNITIES ON THE INTERNET?". 2020.
- Brandão, Amélia. "THE IMPACT OF PERCEIVED JUSTICE ON COMPLAINT PROCESS: AND SO WHAT?". 2018.
- Brandão, Amélia. "LUXURY ON OMNI-CHANNEL RETAIL: A LITERATURE REVIEW APPROACH". 2018.
- Brandão, Amélia. "Determinants and Outcomes of Brand Hate: An Anti-Brand Community Perspective on Strong Negative Brand Emotions".
2018.
- Martins, M; Brandao, A; Santos, LD. "BRAND EQUITY: A PROBABILISTIC APPROACH ON BRAND PREFERENCE". 2017.
- Rodrigues, P; Rodrigues, C; Brandao, A; Costa, P; Amélia Brandão; Paula Rodrigues; Clarinda Rodrigues; Paula Costa. "LUXURY
CONSUMER-BRAND RELATIONSHIPS - THE IMPORTANCE OF SELF IN BRAND LOVE". 2017.
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Artigo em revista |
- Amélia Brandão. "The Impact of Patient Experience on Loyalty in the Context of Medical-Aesthetic Health Services". Journal
of Patient Experience (2023): https://journals.sagepub.com/doi/epub/10.1177/23743735231160422.
10.1177/23743735231160422
- Amélia Brandão. "“I will always hate you”! An investigation of the impact of anthropomorphism in online anti-brand communities".
European Business Review (2023):
10.1108/EBR-09-2022-0194
- "Digital Media Influencers: A Systematic Literature Review". International Journal of Marketing, Communication and New
Media 10 19 (2022): http://dx.doi.org/10.54663/2182-9306.2022.v10.n19.162-183.
10.54663/2182-9306.2022.v10.n19.162-183
- Amélia Brandão; Bruno Ribeiro; Mahesh Gadekar. "You ruined our love story, but I just cannot hate you—A moderation–mediation
analysis of past experienced brand love and brand hate". International Journal of Consumer Studies (2022): https://doi.org/10.1111/ijcs.12892.
10.1111/ijcs.12892
- "Does Sustainable Consumption Behaviour Influence Luxury Services Purchase Intention?". Sustainability (2022):
10.3390/su14137906
- "Joining the Anti-Brand Communities on the Internet: Who and Why". Scientific Annals of Economics and Business (2022):
10.47743/saeb-2022-0003
- Amélia Maria Pinto da Cunha Brandão; Hugo Eduardo Magalhães Barbedo. "Going (in)conspicuous: antecedents and moderators of
luxury consumption". Journal of Marketing Analytics (2022): https://doi.org/10.1057/s41270-022-00157-8.
10.1057/s41270-022-00157-8
- Brandão, Amélia. "“I’m hatin’ it”! Negative consumer–brand relationships in online anti-brand communities". European Journal
of Marketing ahead-of-p ahead-of-p (2022): http://dx.doi.org/10.1108/ejm-03-2020-0214.
10.1108/ejm-03-2020-0214
- Yves Miranda; Marcos Antonio Barros Filho; Carlos Augusto Mulatinho de Queiroz Pedroso; Victor Henrique Rodrigues Silva; José
Pedro Sarmento; Rui Biscaia; Amélia Brandão. "O VALOR DA MARCA DAS EQUIPES ESPORTIVAS PROFISSIONAIS NA PERSPECTIVA DO CONSUMIDOR:
UMA REVISÃO INTEGRATIVA". Movimento (ESEFID/UFRGS) (2021): https://doi.org/10.22456/1982-8918.104762.
10.22456/1982-8918.104762
- Brandao, A; da Costa, AG. "Extending the theory of planned behaviour to understand the effects of barriers towards sustainable
fashion consumption". EUROPEAN BUSINESS REVIEW (2021):
10.1108/ebr-11-2020-0306
- Brandão, A; Ramos, S; Gadekar, M. "Artist jewelry designer entrepreneurship: does it only glitter or is it also gold?". Journal
of Research in Marketing and Entrepreneurship (2021):
10.1108/jrme-03-2020-0031
- Pedro Quelhas-Brito; Amélia Brandão; Mahesh Gadekar; Sofia Castelo-Branco. "Diffusing fashion information by social media
fashion influencers: understanding antecedents and consequences". Journal of Fashion Marketing and Management: An International
Journal ahead-of-p ahead-of-p (2020): https://doi.org/10.1108/JFMM-09-2019-0214.
10.1108/JFMM-09-2019-0214
- Brandao, A; Sousa, JCC; Rodrigues, C. "A dynamic approach to brand portfolio audit and brand architecture strategy". EUROPEAN
BUSINESS REVIEW (2020):
10.1108/ebr-12-2018-0206
- Rodrigues, C; Brandao, A. "Measuring the effects of retail brand experiences and brand love on word of mouth: a cross-country
study of IKEA brand". INTERNATIONAL REVIEW OF RETAIL DISTRIBUTION AND CONSUMER RESEARCH (2020):
10.1080/09593969.2020.1768577
- Brandao, AMPD; Dourado, P; Martos, LP. "See Now, Buy Now Model: A Passport to Fashion Brand Equity". SCIENTIFIC ANNALS
OF ECONOMICS AND BUSINESS (2020):
10.47743/saeb-2020-0028
- Brandão, A; University of Porto,; Gadekar, M. "DIGITAL BRAND MANAGEMENT IN INTERNATIONAL CONTEXTS: CASE STUDY OF E-MARKETPLACE
DIGITAL MARKETING FIRM". Global Fashion Management Conference (2020):
10.15444/gmc2020.09.07.03
- Rodrigues, C; Brandao, A; Rodrigues, P. "I can't stop hating you: an anti-brand-community perspective on apple brand hate".
JOURNAL OF PRODUCT AND BRAND MANAGEMENT (2020):
10.1108/JPBM-10-2019-2621
- Carvalho, L; Brandao, A; Pinto, LH. "Understanding the importance of eWOM on Higher Education Institutions' brand equity".
JOURNAL OF MARKETING FOR HIGHER EDUCATION (2020):
10.1080/08841241.2020.1788196
- Gadekar, M; International School of Business & Media, India,; Brandão, A. "DOES PRICE UNFAIRNESS PERCEPTION WILL STILL ENSURE
PURCHASE INTENTION? : MEDIATION OF CONSUMER BRAND IDENTIFICATION AND BRAND TRUST". Global Fashion Management Conference
(2020):
10.15444/gmc2020.11.05.21
- Pinto, O; Brandão, A; Olavo Pinto; Amélia Brandão. "Antecedents and consequences of brand hate: empirical evidence from the
telecommunication industry". European Journal of Management and Business Economics ahead-of-p ahead-of-p (2020): https://doi.org/10.1108/EJMBE-04-2020-0084.
10.1108/ejmbe-04-2020-0084
- Pinto da Cunha Brandao, AMPD; Faria, I; Gadekar, M. "Is Social Media a Passport to SMEs' Foreign Market Entry?". SCIENTIFIC
ANNALS OF ECONOMICS AND BUSINESS (2019):
http://dx.doi.org/10.2478/saeb-2019-0016
- Brandão, A; Pinho, E; Rodrigues, P. "Antecedents and consequences of luxury brand engagement in social media". Spanish
Journal of Marketing - ESIC (2019):
10.1108/sjme-11-2018-0052
- Cidade, J; Brandao, A; Alves, G. "How to Use the Package in the Tobacco Products to Communicate in the Plain Pack Era?". INTERNATIONAL
JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA (2019):
- Pinto da Cunha Brandao, AMPD; de Oliveira, RF. "Internationalization Strategies in Music Festivals". SCIENTIFIC ANNALS
OF ECONOMICS AND BUSINESS (2019):
10.47743/saeb-2019-0018
- Amélia Brandão; Mahesh Gadekar; Francisco Cardoso. "The impact of a firm’s transparent manufacturing practices on women fashion
shoppers". Journal of Global Fashion Marketing 9 4 (2018): 322-342. https://doi.org/10.1080/20932685.2018.1503555.
10.1080/20932685.2018.1503555
- Rodrigues, P; Brandão, A; Rodrigues, C. "The importance of self in brand love in consumer-luxury brand relationships". Journal
of Customer Behaviour (2018):
10.1362/147539218x15434304746036
- Brandão, A; University of Porto, Portugal,; Figueirdeo, M; Gadekar, M. "EXAMINING THE ANTECEDENTS OF TWEENS´ BRAND PREFERENCE
FOR MOBILE NETWORK CHOICE DECISIONS". Global Fashion Management Conference (2018):
10.15444/gmc2018.10.08.03
- Sousa, AR; Universidade do Porto, Portugal,; Brandão, A; Rodrigues, P. "THE IMPACT OF BRAND LOVE IN BUILDING BRAND LOYALTY
AMONG YOUNG CONSUMERS". Global Fashion Management Conference (2018):
10.15444/gmc2018.03.01.05
- Pinto da Cunha Brandao, AMPD; Duraes, T. "Content Marketing and Country-of-Origin Effect: The case of APICCAPS". INTERNATIONAL
JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA (2018):
- Brandao, Amelia; Barreto de Faria, Ines Senra; Gadekar, Mahesh. "EXTENDED ABSTRACT - A FRAMEWORK FOR ENGAGING CUSTOMERS IN
FOREIGN MARKET". Global and National Business Theories and Practice: Bridging the Past with the Future (2018): https://publons.com/wos-op/publon/35152607/.
- Peyroteio, Paulo; Brandao, Amelia; Rodrigues, Paula. "BUILDING AN EMOTIONAL RELATIONSHIP WITH THE CONSUMER: ANTECEDENTS AND
OUTCOMES OF BRAND LOVE". Global and National Business Theories and Practice: Bridging the Past with the Future (2018):
https://publons.com/wos-op/publon/35152608/.
- Mariana Gomes; Teresa Fernandes; Amélia Brandão; Gomes, M; Fernandes, T; Brandao, A. "Determinants of brand relevance in a
B2B service purchasing context". JOURNAL OF BUSINESS & INDUSTRIAL MARKETING (2016): https://repositorio-aberto.up.pt/handle/10216/82913.
10.1108/jbim-08-2014-0151
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Capítulo de livro |
- Manoel Vitor Santos; Amélia M. P. C. Brandão. "Negative Customer Experience in Lifestyle Hotels". In A Netnography Perspective.
2021.
10.4018/978-1-7998-4369-6.ch007
- Amélia Maria Pinto da Cunha Brandão; André Filipe Rei Lopes; Paula Rodrigues. "A New Customer Brand Engagement Framework in
Social Media". In The Case of Beauti Portugal SEM Healthcare, 161-183. {IGI, 2021.
10.4018/978-1-7998-3034-4.ch010
- Inês Veiga Pereira; Patricia Oliveira Faria; Amélia Maria Pinto da Cunha Brandão. "The Implementation of Lean in Emergency
Hospital Screening During the COVID-19 Pandemic". 2021.
10.4018/978-1-7998-7263-4.ch004
- Clarinda Rodrigues; Amélia Brandão; Ant?nio F. Macedo; Karthikeyan Baskaran. "An Eye Tracking Study of the Effect of Sensory
and Price In-Store Displays". Estados Unidos, 2020.
10.4018/978-1-7998-2220-2.ch002
- Amélia Brandão; Sara M. Machado. "How Consumers Respond to Editorial Communication Strategies". In Is Content Marketing
Replacing Publicity?. Estados Unidos, 2019.
10.4018/978-1-5225-8575-6.ch020
- Maria Pinto da Cunha Brandão, A; Gadekar, M. "The Counterfeit Market and the Luxury Goods". 2019.
10.5772/intechopen.86479
- Fernandes, SFM; Brandão, AMPdC; Brito, CH. "Business Plan: In or Out? A Holistic View of the Combination of Planning and Learning
Processes when Evaluating Business Opportunities". 2018.
10.5772/intechopen.71844
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