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Paulo Rita is Professor of Marketing at NOVA Information Management School (NOVA IMS), Universidade Nova de Lisboa, integrated member of the NOVA IMS Research and Development Center (MagIC), International Development Coordinator, Director of the Postgraduate Programes "Digital Marketing and Analytics", "Data Science for Marketing", and "Business Analytics for Hospitality and Tourism". He is member of the evaluation panel of the Portuguese Science & Technology Foundation (FCT) regarding scholarship applications for Doctoral and Post-Doc Research Projects in Management, Expert Member of the Task Force for the Tourism Research Agenda 2030 of FCT, President of the External Commission of Evaluation for accreditation of Bachelor, Master and Doctoral programmes in Marketing of Universities in Portugal of the Portuguese Agency for Assessment and Accreditation of Higher Education (A3ES), and Visiting Professor at the University of Prague (Czech Republic). He was Professor of Marketing at ISCTE, Executive Committee Member of the European Marketing Academy (EMAC), Conference Chair of EMAC 2012 in Lisbon, and Vice President of the European Doctoral Programmes Association in Management and Business Administration (EDAMBA). Paulo Rita has habilitation in Marketing (ISCTE), Post-Doc in E-Marketing (University of Nevada Las Vegas, USA), PhD in Marketing (Cardiff University, UK), Certificate of Post-graduation in Research Skills and Quantitative Methods in Management (University of Glasgow, UK) and Bachelor degree in Business Management (ISCTE). His research interests are focused on digital marketing / social media, marketing analytics, consumer behavior / consumer neurosciences, and tourism marketing. He is author of publications in these areas, having published articles in journals such as Annals of Leisure Research, Annals of Tourism Research, Computers in Human Behavior, Computers in Industry, Current Issues in Tourism, Decision Support Systems, Ecological Indicators, Entertainment Computing, European Journal of Management and Business Economics, European Journal of Marketing, European Research on Management and Business Economics, Expert Systems, Expert Systems with Applications, Heliyon, IIOAB Journal, Intelligent Systems in Accounting, Finance and Management, International Journal of Contemporary Hospitality Management, International Journal of Culture, Tourism and Hospitality Research, International Journal of Educational Management, International Journal of Electronic Business, International Journal of Hospitality Management, International Journal of Internet Marketing and Advertising, International Journal of Productivity and Performance Management, International Journal of Sustainable Development and World Ecology, International Journal of Tourism Cities, Journal of Business Ethics, Journal of Business Research, Journal of China Tourism Research, Journal of Creative Communications, Journal of Hospitality and Tourism Management, Journal of Hospitality and Tourism Research, Journal of Hospitality and Tourism Technology, Journal of Hospitality Marketing and Management, Journal of International Consumer Marketing, Journal of Marketing Communications, Journal of Promotion Management, Journal of Retailing and Consumer Services, Journal of Travel and Tourism Marketing, Marketing Management, Multinational Business Review, Neural Computing and Applications, Service Business, Service Industries Journal, Tourism Management Perspectives, Worldwide Hospitality And Tourism Themes. He is editorial board member and reviewer of several scientific publications. Professor Rita has 3,357 citations in Google Scholar (as of April 27, 2020).
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Identificação

Identificação pessoal

Nome completo
Paulo Rita

Nomes de citação

  • Rita, Paulo

Identificadores de autor

Ciência ID
161E-7767-3830
ORCID iD
0000-0001-6050-9958

Domínios de atuação

  • Ciências Sociais - Economia e Gestão - Organização e Gestão de Empresas

Idiomas

Idioma Conversação Leitura Escrita Compreensão Peer-review
Inglês Utilizador proficiente (C2) Utilizador proficiente (C2) Utilizador proficiente (C2) Utilizador proficiente (C2) Utilizador proficiente (C2)
Português (Idioma materno)
Espanhol; Castelhano Utilizador independente (B1) Utilizador proficiente (C1) Utilizador elementar (A2) Utilizador independente (B1)
Francês Utilizador elementar (A2) Utilizador independente (B1) Utilizador elementar (A2) Utilizador independente (B1)
Formação
Grau Classificação
2005
Concluído
 Provas Públicas (Título de Agregado)
ISCTE-Instituto Universitário de Lisboa, Portugal
"Comunicação de Marketing Online" (TESE/DISSERTAÇÃO)
 Aprovado
1994
Concluído
 Organização e Gestão de Empresas (Doutoramento)
Especialização em Especialidade: Marketing
ISCTE-Instituto Universitário de Lisboa, Portugal
"A Knowledge-based System for Promotions Budget Allocation Decisions by National Tourism Organizations" (TESE/DISSERTAÇÃO)
1993
Concluído
 PhD in Marketing (Doctor)
Cardiff University, Reino Unido
"A Knowledge-Based System for Promotion Budget Allocation Decisions by National Tourism Organisations" (TESE/DISSERTAÇÃO)
 Approved
1987
Concluído
 Organização e Gestão de Empresas (Licenciatura)
ISCTE-Instituto Universitário de Lisboa, Portugal
"ND" (TESE/DISSERTAÇÃO)
 Bom
Percurso profissional

Docência no Ensino Superior

Categoria Profissional
Instituição de acolhimento 		Empregador
2018 - Atual Professor Catedrático (Docente Universitário) Universidade Nova de Lisboa Instituto Superior de Estatística e Gestão de Informação, Portugal
2013 - 2018 Professor Catedrático (Docente Universitário) ISCTE-Instituto Universitário de Lisboa, Portugal
2007 - 2018 Professor Catedrático (Docente Universitário) ISCTE-Instituto Universitário de Lisboa, Portugal
2001 - 2007 Professor Associado (Docente Universitário) ISCTE-Instituto Universitário de Lisboa, Portugal
1994 - 2001 Professor Auxiliar (Docente Universitário) ISCTE-Instituto Universitário de Lisboa, Portugal
1990 - 1994 Assistente (Docente Universitário) ISCTE-Instituto Universitário de Lisboa, Portugal
1987 - 1990 Assistente Estagiário (Docente Universitário) ISCTE-Instituto Universitário de Lisboa, Portugal
1985 - 1987 Monitor (Docente Universitário) ISCTE-Instituto Universitário de Lisboa, Portugal

Cargos e Funções

Categoria Profissional
Instituição de acolhimento 		Empregador
2018 - 2019 Conselho científico/técnico-científico ou orgão correspondente Universidade Nova de Lisboa, Portugal
2018 - 2019 Coordenação ou direção de centro de investigação, departamento ou equivalente Universidade Nova de Lisboa, Portugal
2016 - 2018 Coordenação ou direção de centro de investigação, departamento ou equivalente ISCTE-Instituto Universitário de Lisboa, Portugal
Produções

Publicações

Artigo em conferência
  1. Albano, P.; Guerreiro, J.; Rita, P.. "The impact of video versus text reviews on consumer intention to purchase,O Impacto de Reviews em Vídeo versus Texto na Intenção de Compra do Conumidor". 2019.
    10.23919/CISTI.2019.8760971
  2. Águeda, M.; Rita, P.; Guerreiro, P.. "Sentiment analysis in online reviews classification using text mining techniques,Análise de Sentimentos na Classificação de Online Reviews Aplicando Texto Mining". 2019.
    10.23919/CISTI.2019.8760671
  3. Souto, D.; Salgueiro, M. F.; Rita, P.. "The effects of social networking sites on brand benevolence". 2017.
  4. Oliveira, P.; Rita, P.; Guerreiro, J.. "PLAYING WITH THE BRAIN THROUGH ADVERTISING:Neurophysiological Methods’ Application to Tourism". 2017.
  5. Pereira, H.; Salgueiro, M.F.; Rita, P.. "The Mediating Effect of Satisfaction – Does is influences Loyalty Concerning Online Tourism Purchases?". 2016.
  6. Souto, D.; Salgueiro, M.F.; Rita, P.. "Proposing a new construct to measure the effectiveness of brands operating in Social Networking Sites". 2015.
  7. Souto, D.; Salgueiro, M.F.; Rita, P.. "Social Networking Sites: The relationship element in the communication mix.". 2015.
  8. Brochado, A.; Rita, P.; Loureiro, S. M. C.. "Assessing the role of perceived value on mobile data service usage: gender and age as moderators.". 2014.
  9. Souto, D.; Salgueiro, M.F.; Rita, P.. "The effects of social network sites on brand awareness and attitude,". 2014.
  10. Brochado, A.; Rita, P.; Loureiro, S. M. C.. "Assessing the role of perceived value on mobile data service usage: gender and age as moderators". 2014.
  11. Pereira, H.; Salgueiro, M.F.; Rita, P.. "Online Determinants of E-Customer Satisfaction: Application to Website Purchases in Tourism". 2014.
  12. Zeferino, E.C.; Loureiro, S. M. C.; Rita, P.. "How Visitors of Luxury Cruises Perceive a Tourist Destination: Internal Determinants, Satisfaction and Intention to Return". 2014.
  13. Pereira, H.; Rita, P.; Salgueiro, M.F.. "A Relationship Marketing Approach to the Online Purchase of Tourism Products". 2014.
  14. Souto, D.; Rita, P.; Salgueiro, M.F.. "Proposition of a New Theoretical Model to Evaluate the Role of Social Network Sites in Driving Loyalty". 2012.
  15. Pereira, H.; Rita, P.; Salgueiro, M.F.. "How To Make Customers Loyal To Online Tourism Products?". 2012.
  16. Langaro, D.; Rita, P.; Salgueiro, M.F.. "Proposition of a New Theoretical Model to Evaluate the Role of Social Network Sites in Driving Loyalty". 2012.
  17. Souto, D.; Rita, P.; Salgueiro, M.F.. "The Role of Social Network Sites in Driving Customer Relationship Loyalty". 2012.
  18. Paulo Ferreira; Paulo Miguel Rasquinho Ferreira Rita. "Grabbing attention while reading website pages: the influence of verbal emotional cues in advertising". 2011.
  19. Paulo Ferreira; Paulo Miguel Rasquinho Ferreira Rita; Diogo Morais. "Shifts of attention on the web: The role of verbal emotional cues". 2011.
  20. João Guerreiro; Paulo Miguel Rasquinho Ferreira Rita. "Consumer Decision-Making Process: Using Graph Mining and Eye-Tracking to Capture Decision Strategies". 2011.
  21. Cristina Cardigo; Paulo Miguel Rasquinho Ferreira Rita. "I Act, Therefore I Am: Confronting Consumption with Ecological Behavior". 2011.
  22. Hélia Maria Gonçalves Pereira; Paulo Miguel Rasquinho Ferreira Rita; Salgueiro, M.F.. "Evaluating online purchase factors that influence e-customer satisfaction in tourism". 2011.
  23. Jaqueline Canuto; Paulo Miguel Rasquinho Ferreira Rita. "The Nature and Influence of Trust and Happiness on Consumers´ Loyalty to Brands". 2011.
  24. Borges, M.; Rita, P.; Pagani, M.. "A new conceptual framework to evaluate consumer adoption of mobile services: The case of Mobile TV". 2011.
    10.1109/ICMB.2011.49
  25. Canuto, J.; Rita, P.. "Inside consumers' brain: the influence of happiness and trust on loyalty. A conceptual model for online Social Virtual Worlds". 2010.
  26. Cardigo, C.; Rita, P.. "Fostering Sustainable Consumption through Consumer Empowerment". 2010.
  27. Pires, G.; Rita, P.; Stanton, J.. "Assessing Relevancy of ICT Driven Consumer Empowerment for Business". 2010.
  28. Pires, G.; Rita, P.; Stanton, J.. "Assessing connectivity in ICT-driven consumer empowerment". 2010.
  29. Pereira, H.; Rita, P.; Salgueiro, M.F.. "Evaluating traditional online purchase factors that influence online tourism customers satisfaction". 2010.
  30. Canuto, J.; Rita, P.. "Are happiness and trust relevant for consumers' loyalty in the online environment?". 2010.
  31. Cardigo, C.; Rita, P.. "Moving Towards Sustainability: Empowering Consumers through Knowledge-based Trust". 2010.
  32. Cardigo, C.; Rita, P.. "Fostering Sustainable Consumption through Consumer Empowerment". 2010.
  33. Travassos, D.; Rita, P.. "The Impact of Sport Tourism in Destination Loyalty". 2009.
  34. Cardigo, C.; Rita, P.. "The Adoption of Ecologically Conscious Consumer Behaviors: Exploring its Association with Materialism and Lifestyles of Voluntary Simplicity". 2009.
  35. Lee, J.; Rita, P.. "The Role of Web Quality and Brand Equity on Web Loyalty: An Empirical Study of Portal Web sites". 2009.
  36. Cristina Cardigo; Rita, P.. "The Adoption of Ethical Consumption Practices by Voluntary Simplifiers: Exploring Motivations and Obstacles". 2009.
  37. Pereira, H.; Rita, P.; Salgueiro, M.F.. "The Determinants of Satisfaction of Loyal Customers in the Purchase of Online Tourism Products". 2009.
  38. Almeida, D.; Rita, P.. "Study of customer's perceptual antecedents of value and attitude toward Electronic Marketing Communication tools (e-mail and SMS): An Application to the Tourism Industry". 2009.
  39. Antunes, J.; Rita, P.. "Market Segmentation on Health Tourism: An Application to Thermal Spas". 2008.
  40. Salazar, A.; Rita, P.; Costa, J.. "Dimensions of Consumer Satisfaction in Hospitality Services". 2008.
  41. Nuno Fortes; Rita, P.. "A privacidade e a utilização do comércio electrónico: Um modelo conceptual". 2006.
  42. Nuno Fortes; Rita, P.. "Um modelo para o estudo da relação entre a privacidade e a utilização do comércio electrónico". 2006.
  43. Pereira, H.; Rita, P.. "The Relations between Internet Marketing and Services Marketing: the case of repeated purchase behaviour in online travel services". 2005.
  44. Paulo Águas; Costa, J.; Rita, P.. "O Desempenho como Critério de Classificação de Origens e Destinos Turísticos". 2005.
  45. Rita, P.. "A Importância das Motivações dos Turistas na Escolha do Destino". 2005.
  46. Rita, P.. "O Papel da Internet na Comunicação Push/Pull". 2005.
  47. Paulo Águas; Costa, J.; Rita, P.. "Avaliação de Fluxos Turísticos: uma proposta de proxy do desempenho". 2005.
  48. Pereira, H.; Rita, P.. "The Relations between Internet Marketing and Services Marketing: the case of repeated purchase behaviour in online travel services". 2005.
  49. Salazar, A.; Costa, J.; Rita, P.. "A QUALIDADE DO SERVIÇO AS PERCEPÇÕES DOS CONSUMIDORES E DOS DIRECTORES DOS HOTÉIS DE 4 E 5 ESTRELAS DAS CADEIAS HOTELEIRAS EM PORTUGAL". 2005.
  50. Pereira, H.; Rita, P.. "Purchase Behaviour related with Tourist Products on the Internet". 2004.
  51. Paulo Águas; Rita, P.; Costa, J.. "Market share analysis: Tourist destination competitiveness". 2004.
  52. Rita, P.; Robert Krapfel. "Collaboration and Competition in Buyer-Seller Relations: The Role of Information in Supply Chain and e-Procurement Impacted Relationships". 2004.
  53. Paulo Águas; Rita, P.; Costa, J.. "Segmentação de Países Emissores de Fluxos Turísticos". 2004.
  54. Salazar, A.; Costa, J.; Rita, P.. "A Relação entre Qualidade do Serviço, Satisfação do Consumidor e Intenções de Comportamento: O Caso dos Hotéis de 4 e 5 estrelas das Cadeias Hoteleiras em Portugal". 2004.
  55. Paulo Águas; Costa, J.; Rita, P.. "Competitividade Turística dos Países do Sul da Europa". 2004.
  56. Salazar, A.; Costa, J.; Rita, P.. "Relationship between service quality, customer satisfaction and behavioural intentions: a study on the hospitality sector". 2004.
  57. Lages, C.; Rita, P.; Lages, L. F.. "Linking Contingent Forces, Strategy and Performance in an E-Marketing Context". 2003.
  58. Rita, P.; Oliveira, C.. "E-Mail Marketing Campaigns: An Application to the Tourism Industry". 2003.
  59. Rita, P.. "Consumer Behaviour Online". 2003.
  60. Rita, P.; Lages, C.; Lages, L. F.. "The Relationship between E-Marketing Strategy and E-Performance: A Conceptual Framework.". 2003.
  61. Lages, L. F.; Lages, C.; Rita, P.. "4Ws E-Marketing Strategy: A Conceptual Framework of its Antecedents and its Consequences on Web Performance". 2002.
  62. Rita, P.. "Web Marketing em Turismo". 2002.
  63. Rita, P.; Lages, C.; Lages, L. F.. "A Contingency Approach to E-Performance". 2002.
  64. Rita, P.; Costa, J.; Paulo Águas. "Tendências Internacionais em Turismo e Hotelaria". 2001.
  65. Rita, P.. "Web marketing tourism destinations". 2000.
  66. Rita, P.. "Política Turística e Desenvolvimento Regional". 2000.
  67. Rita, P.. "Web Marketing em Hotelaria". 2000.
  68. Rita, P.. "Web Design for Destination Tourism Marketing". 2000.
  69. Rita, P.. "Internet marketing destinations in the global tourism marketplace". 2000.
  70. Rita, P.. "E-Millenium: as bases para o desenvolvimento da actividade económica e do negócio no séc. XXI". 2000.
  71. Rita, P.. "The Analytic Hierarchy Process in Marketing". 1999.
  72. Rita, P.. "Information Technology in Tourism Marketing". 1999.
  73. Rita, P.. "Computer Modelling in Marketing Management". 1999.
  74. Rita, P.. "A Promoção no Futuro: Novos Modelos para a Promoção do Turismo". 1999.
  75. Rita, P.. "Expert Systems in Destination Marketing". 1998.
  76. Rita, P.. "Marketing Internacional de Destinos Turísticos". 1998.
  77. Rita, P.. "Marketing Turístico". 1998.
  78. Rita, P.. "Marketing na Internet". 1997.
  79. Rita, P.. "Estratégias de Sucesso para Marketing na Internet". 1997.
  80. Rita, P.. "Promoting Tourism Destinations in the International Marketplace". 1996.
  81. Rita, P.. "International Marketing Objectives of National Tourist Offices". 1995.
  82. Rita, P.. "Allocating Marketing Budgets to International Markets: A Rule Development Approach". 1995.
  83. Rita, P.. "Expert Systems in Tourism: The State of the Art". 1994.
  84. Rita, P.. "Tourex: An Expert System Application to International Tourism Marketing". 1994.
  85. Rita, P.; Moutinho, L.. "Modelling the Allocation of National Tourist Offices Promotional Budget to International Markets Using a Knowledge Based System: Preliminary Findings". 1992.
  86. Rita, P.. "A Knowledge Based System for Allocating a Promotion Budget to International Markets by National Tourist Offices". 1992.
  87. Rita, P.. "An Expert System for Resource Allocation Decisions in National Tourism Organisations: Knowledge Acquisition Issues". 1991.
  88. Rita, P.. "The Development of an Expert System for Market Opportunity Analysis in Tourism". 1991.
  89. Rita, P.. "An Expert System for Promotion Budget Allocation Decisions in National Tourist Offices". 1991.
  90. Rita, P.. "Expert Systems and Marketing Strategy: An Application to Portfolio Management Decisions in Tourism". 1991.
  91. Rita, P.. "A Knowledge Based System for Allocation of Resources in National Tourist Offices". 1991.
  92. Rita, P.; Moutinho, L.. "Compositex: An Expert System for Strategic Competitive Positioning". 1990.
Artigo em revista
  1. Nuno António; Paulo Rita. "March 2020: 31 days that will reshape tourism". Current Issues in Tourism (2021): 1-16. https://doi.org/10.1080/13683500.2020.1863927.
    10.1080/13683500.2020.1863927
  2. Zélia Raposo Santos; Pedro Simões Coelho; Paulo Rita. "Fostering Consumer–Brand Relationships through social media brand communities". Journal of Marketing Communications (2021): https://doi.org/10.1080/13527266.2021.1950199.
    10.1080/13527266.2021.1950199
  3. Stefania Piccinelli; Sérgio Moro; Paulo Rita. "Air-travelers' concerns emerging from online comments during the COVID-19 outbreak". Tourism Management 85 (2021): 104313-104313. https://doi.org/10.1016/j.tourman.2021.104313.
    10.1016/j.tourman.2021.104313
  4. Brad Wilson; Paulo Rita; Andres Barrios; Bastian Popp. "Extending the notion of customer value to surfing camps". Heliyon 7 8 (2021): e07876-e07876. https://doi.org/10.1016/j.heliyon.2021.e07876.
    10.1016/j.heliyon.2021.e07876
  5. Cristina Oliveira; Paulo Rita; Sérgio Moro. "Unveiling Island Tourism in Cape Verde through Online Reviews". Sustainability 13 15 (2021): 8167-8167. https://doi.org/10.3390/su13158167.
    10.3390/su13158167
  6. Nuno António; Paulo Rita; Pedro Saraiva. "COVID-19: Worldwide Profiles during the First 250 Days". Applied Sciences (2021): https://doi.org/10.3390/app11083400.
    10.3390/app11083400
  7. Paulo Rita; João Guerreiro; Muhamad Omarji. "Autonomic emotional responses to food: Private label brands versus National Brands". Journal of Consumer Behaviour (2021): https://doi.org/10.1002/cb.1874.
    10.1002/cb.1874
  8. António, Nuno; Rita, Paulo. "COVID-19: The catalyst for digital transformation in the hospitality industry?". (2021): http://hdl.handle.net/10362/117340.
    https://doi.org/10.18089/tms.2021.170204
  9. Antonio, Nuno; NOVA IMS; Rita, Paulo; NOVA IMS. "COVID-19: The catalyst for digital transformation in the hospitality industry?". (2021): http://tmstudies.net/index.php/ectms/article/view/1496.
  10. Ramos, Ricardo F.; Rita, Paulo; Moro, Sérgio. "Is this the beginning of the end for retail websites? A professional perspective". (2021): http://hdl.handle.net/10362/119873.
    https://doi.org/10.1504/IJIMA.2021.115422
  11. Oliveira, Cristina; Rita, Paulo; Moro, Sérgio. "Unveiling island tourism in cape verde through online reviews". (2021): http://hdl.handle.net/10362/122158.
    https://doi.org/10.3390/su13158167
  12. António, Nuno; Rita, Paulo; Saraiva, Pedro. "COVID-19: Worldwide profiles during the first 250 days". (2021): http://hdl.handle.net/10362/117162.
    https://doi.org/10.3390/app11083400
  13. Piccinelli, Stefania; Moro, Sérgio; Rita, Paulo. "Air-travelers' concerns emerging from online comments during the COVID-19 outbreak". (2021): http://hdl.handle.net/10362/114283.
    https://doi.org/10.1016/j.tourman.2021.104313
  14. Moro, Sérgio; Ramos, Ricardo F.; Rita, Paulo. "What drives job satisfaction in IT companies?". (2021): http://hdl.handle.net/10362/95589.
    https://doi.org/10.1108/IJPPM-03-2019-0124
  15. Borges-Tiago, Maria Teresa; Arruda, Carolina; Tiago, Flavio; Rita, Paulo. "Differences between TripAdvisor and Booking.com in branding co-creation". (2021): http://hdl.handle.net/10362/106239.
    https://doi.org/10.1016/j.jbusres.2020.09.050
  16. Rita, Paulo; Ramos, Ricardo Filipe; Moro, Sérgio; Mealha, Marta; Radu, Lucian. "Online dating apps as a marketing channel". (2021): http://hdl.handle.net/10362/112881.
    https://doi.org/10.1108/EJMBE-10-2019-0192
  17. Wilson, Brad; Rita, Paulo; Barrios, Andres; Popp, Bastian. "Extending the notion of customer value to surfing camps". (2021): http://hdl.handle.net/10362/125969.
    https://doi.org/10.1016/j.heliyon.2021.e07876
  18. Yu, Ting; Rita, Paulo; Moro, Sérgio; Oliveira, Cristina. "Insights from sentiment analysis to leverage local tourism business in restaurants". (2021): http://hdl.handle.net/10362/128468.
    https://doi.org/10.1108/IJCTHR-02-2021-0037
  19. Shuqair, Saleh; Pinto, Diego Costa; So, Kevin Kam Fung; Rita, Paulo; Mattila, Anna S.. "A pathway to consumer forgiveness in the sharing economy". (2021): http://hdl.handle.net/10362/123444.
    https://doi.org/10.1016/j.ijhm.2021.103041
  20. Moro, S.; Ramos, R.F.; Rita, P.. "What drives job satisfaction in IT companies?". International Journal of Productivity and Performance Management (2020): http://www.scopus.com/inward/record.url?eid=2-s2.0-85082322626&partnerID=MN8TOARS.
    10.1108/IJPPM-03-2019-0124
  21. Moro, Sérgio; Pires, Guilherme; Rita, Paulo; Cortez, Paulo. "A cross-cultural case study of consumers' communications about a new technological product". (2020): http://hdl.handle.net/1822/73578.
    10.1016/j.jbusres.2018.08.009
  22. Moro, Sérgio; Pires, Guilherme; Rita, Paulo; Cortez, Paulo. "A cross-cultural case study of consumers' communications about a new technological product". (2020): http://www.scopus.com/inward/record.url?scp=85051477258&partnerID=8YFLogxK.
    https://doi.org/10.1016/j.jbusres.2018.08.009
  23. António, Nuno; Rita, Paulo. "March 2020". (2020): http://hdl.handle.net/10362/110084.
    https://doi.org/10.1080/13683500.2020.1863927
  24. Rita, Paulo; António, Nuno. "Promotion of inclusive tourism by national destination management organizations". (2020): http://hdl.handle.net/10362/108367.
    https://doi.org/10.1108/WHATT-07-2020-0068
  25. Huseynov, Kamran; Costa Pinto, Diego; Maurer Herter, Márcia; Rita, Paulo. "Rethinking Emotions and Destination Experience". (2020): http://hdl.handle.net/10362/101050.
    https://doi.org/10.1177/1096348020936334
  26. Langaro, Daniela; Salgueiro, Maria De Fátima; Rita, Paulo. "Users' brand page participation". (2020): http://hdl.handle.net/10362/100681.
    https://doi.org/10.1504/IJIMA.2020.107658
  27. Loureiro, Sandra Maria Correira; Rita, Paulo; Sarmento, Eduardo Moraes. "What is the core essence of small city boutique hotels?". (2020): http://hdl.handle.net/10362/94056.
    https://doi.org/10.1108/IJCTHR-01-2019-0007
  28. Moro, Sérgio; Rita, Paulo; Ramos, Pedro; Esmerado, Joaquim. "The influence of cultural origins of visitors when staying in the city that never sleeps". (2020): http://hdl.handle.net/10362/105563.
    https://doi.org/10.1080/02508281.2020.1821328
  29. Paulo Rita; Ana Brochado; Lyublena Dimova. "Millennials’ travel motivations and desired activities within destinations: A comparative study of the US and the UK". Current Issues in Tourism (2019): 1-17. https://doi.org/10.1080/13683500.2018.1439902.
    10.1080/13683500.2018.1439902
  30. Ana Brochado; Cristina Oliveira; Paulo Rita; Fernando Oliveira. "Shopping centres beyond purchasing of luxury goods: a tourism perspective". Annals of Leisure Research (2019): 1-22. https://doi.org/10.1080/11745398.2018.1522594.
    10.1080/11745398.2018.1522594
  31. Ana Brochado; Paulo Rita; Sérgio Moro. "Discovering Patterns in Online Reviews of Beijing and Lisbon Hostels". Journal of China Tourism Research (2019): 1-20. https://doi.org/10.1080/19388160.2018.1543065.
    10.1080/19388160.2018.1543065
  32. Moro, S.; Pires, G.; Rita, P.; Cortez, P.. "A text mining and topic modelling perspective of ethnic marketing research". Journal of Business Research 103 (2019): 275-285. http://www.scopus.com/inward/record.url?eid=2-s2.0-85061051852&partnerID=MN8TOARS.
    10.1016/j.jbusres.2019.01.053
  33. Oliveira, C.; Brochado, A.; Moro, S.; Rita, P.. "Consumer perception of tourist experience through online reviews: The islands of the senses of Cape Verde". Worldwide Hospitality and Tourism Themes 11 6 (2019): 696-717. http://www.scopus.com/inward/record.url?eid=2-s2.0-85075465746&partnerID=MN8TOARS.
    10.1108/WHATT-09-2019-0052
  34. Loureiro, S.M.C.; Rita, P.; Sarmento, E.M.. "What is the core essence of small city boutique hotels?". International Journal of Culture, Tourism, and Hospitality Research 14 1 (2019): 44-62. http://www.scopus.com/inward/record.url?eid=2-s2.0-85074053986&partnerID=MN8TOARS.
    10.1108/IJCTHR-01-2019-0007
  35. Rita, P.; Oliveira, T.; Farisa, A.. "The impact of e-service quality and customer satisfaction on customer behavior in online shopping". Heliyon 5 10 (2019): http://www.scopus.com/inward/record.url?eid=2-s2.0-85074091548&partnerID=MN8TOARS.
    10.1016/j.heliyon.2019.e02690
  36. Pinto, L.; Loureiro, S.M.C.; Rita, P.; Sarmento, E.M.. "Fostering Online Relationships With Brands Through Websites and Social Media Brand Pages". Journal of Promotion Management 25 3 (2019): 379-393. http://www.scopus.com/inward/record.url?eid=2-s2.0-85061302950&partnerID=MN8TOARS.
    10.1080/10496491.2019.1557817
  37. Moro, S.; Rita, P.; Ramos, P.; Esmerado, J.. "Analysing recent augmented and virtual reality developments in tourism". Journal of Hospitality and Tourism Technology 10 4 (2019): 571-586. http://www.scopus.com/inward/record.url?eid=2-s2.0-85066862856&partnerID=MN8TOARS.
    10.1108/JHTT-07-2018-0059
  38. Moro, S.; Rita, P.; Esmerado, J.; Oliveira, C.. "Unfolding the drivers for sentiments generated by Airbnb Experiences". International Journal of Culture, Tourism, and Hospitality Research 13 4 (2019): 430-442. http://www.scopus.com/inward/record.url?eid=2-s2.0-85073978362&partnerID=MN8TOARS.
    10.1108/IJCTHR-06-2018-0085
  39. Romão, M.T.; Moro, S.; Rita, P.; Ramos, P.. "Leveraging a luxury fashion brand through social media". European Research on Management and Business Economics 25 1 (2019): 15-22. http://www.scopus.com/inward/record.url?eid=2-s2.0-85056734596&partnerID=MN8TOARS.
    10.1016/j.iedeen.2018.10.002
  40. Pina, L.S.; Loureiro, S.M.C.; Rita, P.; Sarmento, E.M.; Bilro, R.G.; Guerreiro, J.. "Analysing Consumer-Brand Engagement Through Appreciative Listening on Social Network Platforms". Journal of Promotion Management 25 3 (2019): 304-313. http://www.scopus.com/inward/record.url?eid=2-s2.0-85061318167&partnerID=MN8TOARS.
    10.1080/10496491.2019.1557805
  41. Ramos, R.F.; Rita, P.; Moro, S.. "From institutional websites to social media and mobile applications: A usability perspective". European Research on Management and Business Economics 25 3 (2019): 138-143. http://www.scopus.com/inward/record.url?eid=2-s2.0-85070833527&partnerID=MN8TOARS.
    10.1016/j.iedeen.2019.07.001
  42. Moro, S.; Batista, F.; Rita, P.; Oliveira, C.; Ribeiro, R.. "Are the States United? An Analysis of U.S. Hotels’ Offers Through TripAdvisor’s Eyes". Journal of Hospitality and Tourism Research 43 7 (2019): 1112-1129. http://www.scopus.com/inward/record.url?eid=2-s2.0-85067894232&partnerID=MN8TOARS.
    10.1177/1096348019854793
  43. Valls Giménez, J.-F.; Pipoli, G.; Rita, P.; Labairu-Trenchs, I.. "Tourist profiles and attitudes: a comparison between cities in a different phase of the life cycle". International Journal of Tourism Cities (2019): http://www.scopus.com/inward/record.url?eid=2-s2.0-85074028549&partnerID=MN8TOARS.
    10.1108/IJTC-02-2019-0030
  44. Brochado, A.; Rita, P.; Oliveira, C.; Oliveira, F.. "Airline passengers’ perceptions of service quality: themes in online reviews". International Journal of Contemporary Hospitality Management 31 2 (2019): 855-873. http://www.scopus.com/inward/record.url?eid=2-s2.0-85061445004&partnerID=MN8TOARS.
    10.1108/IJCHM-09-2017-0572
  45. Moro, S.; Rita, P.. "Identification of common city characteristics influencing room occupancy". International Journal of Tourism Cities 5 3 (2019): 482-490. http://www.scopus.com/inward/record.url?eid=2-s2.0-85065254337&partnerID=MN8TOARS.
    10.1108/IJTC-08-2018-0063
  46. Langaro, D.; de Fátima Salgueiro, M.; Rita, P.; Del Chiappa, G.. "Users’ Participation in Facebook Brand Pages and Its Influence on Word-of-Mouth: The Role of Brand Knowledge and Brand Relationship". Journal of Creative Communications 14 3 (2019): 177-195. http://www.scopus.com/inward/record.url?eid=2-s2.0-85077059525&partnerID=MN8TOARS.
    10.1177/0973258619889404
  47. Guerreiro, J.; Rita, P.. "How to predict explicit recommendations in online reviews using text mining and sentiment analysis". Journal of Hospitality and Tourism Management (2019): http://www.scopus.com/inward/record.url?eid=2-s2.0-85068743232&partnerID=MN8TOARS.
    10.1016/j.jhtm.2019.07.001
  48. Marta Nave; Paulo Rita; João Guerreiro. "A decision support system framework to track consumer sentiments in social media". Journal of Hospitality Marketing & Management (2018): 1-18. https://doi.org/10.1080/19368623.2018.1435327.
    10.1080/19368623.2018.1435327
  49. Paulo Cortez; Sérgio Moro; Paulo Rita; David King; Jon Hall. "Insights from a text mining survey on Expert Systems research from 2000 to 2016". Expert Systems (2018): e12280-e12280. https://doi.org/10.1111/exsy.12280.
    10.1111/exsy.12280
  50. Paulo, M. M.; Rita, P.; Oliveira, T.; Moro, S.. "Understanding mobile augmented reality adoption in a consumer context". Journal of Hospitality and Tourism Technology (2018): https://www.emeraldinsight.com/doi/abs/10.1108/JHTT-01-2017-0006.
    10.1108/JHTT-01-2017-0006
  51. Santos, C. L.; Rita, P.; Guerreiro, J.. "Improving international attractiveness of higher education institutions based on text mining and sentiment analysis". International Journal of Educational Management (2018): https://www.emeraldinsight.com/doi/abs/10.1108/IJEM-01-2017-0027.
    10.1108/IJEM-01-2017-0027
  52. Moro, S.; Cortez, P.; Rita, P.. "A divide-and-conquer strategy using feature relevance and expert knowledge for enhancing a data mining approach to bank telemarketing". Expert Systems (2018): http://onlinelibrary.wiley.com/journal/10.1111/(ISSN)1468-0394.
    10.1111/exsy.12253
  53. Langaro, D.; Rita, P.; Salgueiro, M. F.. "Do social network sites contribute for building brands? Evaluating the impact of users’ participation on brand awareness and brand attitude". Journal of Marketing Communications (2018): http://www.tandfonline.com/doi/abs/10.1080/13527266.2015.1036100.
    10.1080/13527266.2015.1036100
  54. Brochado, A.; Rita, P.. "Exploring heterogeneity among backpackers in hostels". Current Issues in Tourism (2018): http://www.tandfonline.com/doi/full/10.1080/13683500.2016.1252728.
    10.1080/13683500.2016.1252728
  55. Moro, S.; Rita, P.; Oliveira, C.. "Factors influencing hotels’ online prices". Journal of Hospitality Marketing and Management (2018): http://www.tandfonline.com/doi/full/10.1080/19368623.2018.1395379.
    10.1080/19368623.2018.1395379
  56. Amado, A.; Cortez, P.; Rita, P.; Moro, S.. "Research trends on Big Data in Marketing: a text mining and topic modeling based literature analysis". European Research on Management and Business Economics (2018): http://www.sciencedirect.com/science/article/pii/S2444883417300268?via%3Dihub.
    10.1016/j.iedeen.2017.06.002
  57. Moro, S.; Rita, P.. "Brand strategies in social media in hospitality and tourism". International Journal of Contemporary Hospitality Management (2018): http://www.emeraldinsight.com/doi/pdfplus/10.1108/IJCHM-07-2016-0340.
    10.1108/IJCHM-07-2016-0340
  58. Moro, S.; Pires, G.; Rita, P.; Cortez, P.. "A cross-cultural case study of consumers' communications about a new technological product". Journal of Business Research (2018): http://www.scopus.com/inward/record.url?eid=2-s2.0-85051477258&partnerID=MN8TOARS.
    10.1016/j.jbusres.2018.08.009
  59. Silva, A.T.; Moro, S.; Rita, P.; Cortez, P.. "Unveiling the features of successful eBay smartphone sellers". Journal of Retailing and Consumer Services 43 (2018): 311-324. http://www.scopus.com/inward/record.url?eid=2-s2.0-85046718327&partnerID=MN8TOARS.
    10.1016/j.jretconser.2018.05.001
  60. Moro, S.; Rita, P.; Oliveira, C.; Batista, F.; Ribeiro, R.. "Leveraging national tourist offices through data analytics". International Journal of Culture, Tourism, and Hospitality Research 12 4 (2018): 420-426. http://www.scopus.com/inward/record.url?eid=2-s2.0-85055082213&partnerID=MN8TOARS.
    10.1108/IJCTHR-04-2018-0051
  61. Lebres, I.; Rita, P.; Moro, S.; Ramos, P.. "Factors determining player drop-out in Massive Multiplayer Online Games". Entertainment Computing 26 (2018): 153-162. http://www.scopus.com/inward/record.url?eid=2-s2.0-85043233849&partnerID=MN8TOARS.
    10.1016/j.entcom.2018.02.010
  62. Kozak, M.; Rita, P.; Bigné, E.. "New frontiers in tourism: destinations, resources, and managerial perspectives". European Journal of Management and Business Economics 27 1 (2018): 2-5. http://www.scopus.com/inward/record.url?eid=2-s2.0-85044078784&partnerID=MN8TOARS.
    10.1108/EJMBE-03-2018-066
  63. Rita, P.; Oliveira, T.; Estorninho, A.; Moro, S.. "Mobile services adoption in a hospitality consumer context". International Journal of Culture, Tourism, and Hospitality Research 12 1 (2018): 143-158. http://www.scopus.com/inward/record.url?eid=2-s2.0-85044059601&partnerID=MN8TOARS.
    10.1108/IJCTHR-04-2017-0041
  64. Rita, P.; Rita, N.; Oliveira, C.. "Data science for hospitality and tourism". Worldwide Hospitality and Tourism Themes 10 6 (2018): 717-725. http://www.scopus.com/inward/record.url?eid=2-s2.0-85057581231&partnerID=MN8TOARS.
    10.1108/WHATT-07-2018-0050
  65. Coelho, P.S.; Rita, P.; Santos, Z.R.. "On the relationship between consumer-brand identification, brand community, and brand loyalty". Journal of Retailing and Consumer Services 43 (2018): 101-110. http://www.scopus.com/inward/record.url?eid=2-s2.0-85044110227&partnerID=MN8TOARS.
    10.1016/j.jretconser.2018.03.011
  66. Canito, J.; Ramos, P.; Moro, S.; Rita, P.. "Unfolding the relations between companies and technologies under the Big Data umbrella". Computers in Industry 99 (2018): 1-8. http://www.scopus.com/inward/record.url?eid=2-s2.0-85044452693&partnerID=MN8TOARS.
    10.1016/j.compind.2018.03.018
  67. Ana Catarina Calheiros; Sérgio Moro; Paulo Rita. "Sentiment Classification of Consumer-Generated Online Reviews Using Topic Modeling". Journal of Hospitality Marketing & Management (2017): 1-19. https://doi.org/10.1080/19368623.2017.1310075.
    10.1080/19368623.2017.1310075
  68. Oliveira, T.; Alhinho, M.; Rita, P.; Dhillon, G.. "Modelling and testing consumer trust dimensions in e-commerce". Computers in Human Behavior (2017): http://www.sciencedirect.com/science/article/pii/S074756321730064X.
    10.1016/j.chb.2017.01.050
  69. Moro, S.; Cortez, P.; Rita, P.. "A framework for increasing the value of predictive data-driven models by enriching problem domain characterization with novel features". Neural Computing and Applications (2017): http://link.springer.com/article/10.1007/s00521-015-2157-8.
    10.1007/s00521-015-2157-8
  70. Fortes, N.; Rita, P.; Pagani, M.. "The effects of privacy concerns, perceived risk and trust on online purchasing behaviour". International Journal of Internet Marketing and Advertising (2017): https://www.inderscienceonline.com/doi/abs/10.1504/IJIMA.2017.087269.
    10.1504/IJIMA.2017.087269
  71. Moro, S.; Rita, P.; Coelho, J.. "Stripping customers' feedback on hotels through data mining: the case of Las Vegas Strip". Tourism Management Perspectives (2017): http://www.sciencedirect.com/science/article/pii/S2211973617300387.
    10.1016/j.tmp.2017.04.003
  72. Moro, S.; Rita, P.; Cortez, P.. "A text mining approach to analyzing Annals literature". Annals of Tourism Research (2017): http://www.sciencedirect.com/science/article/pii/S0160738317300968.
    10.1016/j.annals.2017.07.011
  73. Pereira, H.; Salgueiro, M. F.; Rita, P.. "Online determinants of e-customer satisfaction: application to website purchases in tourism". Service Business (2017): http://link.springer.com/article/10.1007%2Fs11628-016-0313-6.
    10.1007/s11628-016-0313-6
  74. Moro, S.; Rita, P.. "Forecasting tomorrow’s tourist". Worldwide Hospitality and Tourism Themes (2016): http://www.emeraldinsight.com/doi/abs/10.1108/WHATT-09-2016-0046.
    10.1108/WHATT-09-2016-0046
  75. Guerreiro, J.; Rita, P.; Duarte Trigueiros. "A text mining-based review of cause-related marketing literature". Journal of Business Ethics (2016): http://link.springer.com/article/10.1007/s10551-015-2622-4.
    10.1007/s10551-015-2622-4
  76. Fortes, N.; Rita, P.. "Privacy concerns and online purchasing behaviour: towards an integrated model". European Research on Management and Business Economics (2016): http://www.sciencedirect.com/science/article/pii/S2444883416300134.
    10.1016/j.iedeen.2016.04.002
  77. Moro, S.; Rita, P.; Vala, B.. "Predicting social media performance metrics and evaluation of the impact on brand building: a data mining approach". Journal of Business Research (2016): http://www.sciencedirect.com/science/article/pii/S0148296316000813.
    10.1016/j.jbusres.2016.02.010
  78. Carvalho, B; Salgueiro, M. F.; Rita, P.. "Accessibility and trust: the two dimensions of consumers perception on sustainable purchase intention". International Journal of Sustainable Development and World Ecology (2016): http://www.tandfonline.com/doi/pdf/10.1080/13504509.2015.1110210.
    10.1080/13504509.2015.1110210
  79. Brochado, A.; Rita, P.; Margarido, A.. "High tech meets high touch in upscale hotels". Journal of Hospitality and Tourism Technology (2016): http://www.emeraldinsight.com/doi/abs/10.1108/JHTT-07-2016-0038.
    10.1108/JHTT-07-2016-0038
  80. Pereira, H.; Salgueiro, M. F.; Rita, P.. "Online purchase determinants of loyalty: the mediating effect of satisfaction in tourism". Journal of Retailing and Consumer Services (2016): http://www.sciencedirect.com/science/article/pii/S0969698916300066.
    10.1016/j.jretconser.2016.01.003
  81. Rita, Paulo. "Consumer Sustainability Consciousness: A five dimensional construct". Ecological Indicators (2015):
    10.1016/j.ecolind.2015.05.053
  82. Guerreiro, J.; Rita, P.; Duarte Trigueiros. "Attention, emotions and cause-related marketing effectiveness". European Journal of Marketing (2015): http://www.emeraldinsight.com/doi/abs/10.1108/EJM-09-2014-0543.
    10.1108/EJM-09-2014-0543
  83. Moro, S.; Cortez, P.; Rita, P.. "Business intelligence in banking: a literature analysis from 2002 to 2013 using text mining and latent Dirichlet allocation". Expert Systems with Applications (2015): http://www.sciencedirect.com/science/article/pii/S0957417414005636.
    10.1016/j.eswa.2014.09.024
  84. Borges, M. S.; Rita, P.; Pagani, M.. "An exploratory study into the determinants of adoption of mobile TV services: an integrated value perspective". International Journal of Electronic Business (2015): http://www.inderscience.com/info/inarticle.php?artid=68316.
    10.1504/IJEB.2015.068316
  85. Brochado, A.; Rita, P.; Gameiro, C.. "Exploring backpackers' perceptions of the hostel service quality". International Journal of Contemporary Hospitality Management (2015): http://www.emeraldinsight.com/doi/abs/10.1108/IJCHM-03-2014-0145.
    10.1108/IJCHM-03-2014-0145
  86. Moro, S.; Cortez, Paulo; Rita, P.. "Using customer lifetime value and neural networks to improve the prediction of bank deposit subscription in telemarketing campaigns". Neural Computing and Applications (2015): http://link.springer.com/article/10.1007/s00521-014-1703-0.
    10.1007/s00521-014-1703-0
  87. Zeferino, E.C.; Loureiro, S. M. C.; Rita, P.. "How visitors of luxury cruises perceive a tourist destination: internal determinants, satisfaction and intention to return". Journal of Tourism and Development (2014): http://hdl.handle.net/10071/8388.
  88. Moro, S.; Cortez, P.; Rita, P.. "A data-driven approach to predict the success of bank telemarketing". Decision Support Systems (2014): http://www.sciencedirect.com/science/article/pii/S016792361400061X.
    10.1016/j.dss.2014.03.001
  89. Loureiro, S.M.C.; Almeida, M.; Rita, P.. "The effect of atmospheric cues and involvement on pleasure and relaxation: The spa hotel context". International Journal of Hospitality Management 35 (2013): 35-43. http://www.scopus.com/inward/record.url?eid=2-s2.0-84879293889&partnerID=MN8TOARS.
    10.1016/j.ijhm.2013.04.011
  90. Ângelo, L.; Rita, P.; Esteves, F.. "Measuring store emotional experience through facial electromyography and skin conductance". IIOAB Journal 4 3 SPL (2013): 22-30. http://www.scopus.com/inward/record.url?eid=2-s2.0-84884564951&partnerID=MN8TOARS.
  91. Ferreira, P.; Rita, P.; Rosa, P.; Oliveira, J.; Gamito, P.; Santos, N.; Soares, F.; Sottomayor, C.. "Grabbing attention while reading website pages: the influence of verbal emotional cues in advertising". Journal of Eye Tracking, Visual Cognition and Emotion (2011): http://revistas.ulusofona.pt/index.php/JETVCE/article/view/2057.
  92. Salazar, A.; Costa, J.; Rita, P.. "A service quality evaluation scale for the hospitality sector: dimensions, attributes and behavioural intentions". Worldwide Hospitality and Tourism Themes (2010): http://www.emeraldinsight.com/doi/abs/10.1108/17554211011074047.
    10.1108/17554211011074047
  93. Pires, G.; Rita, P.; Stanton, J.. "Assessing relevancy of ICT driven consumer empowerment for business". Global Business and Economics Anthology (2010): http://hdl.handle.net/10071/11154.
  94. Ueltschy, L.; Laroche, M.; Rita, P.; Bocaranda, C.. "A Pan-European approach to customer satisfaction: an optimal strategy?". Multinational Business Review (2008): http://www.emeraldinsight.com/doi/abs/10.1108/1525383X200800013.
    10.1108/1525383X200800013
  95. Antunes, J.; Rita, P.. "O marketing relacional como novo paradigma: uma análise conceptual". Revista Portuguesa e Brasileira de Gestão (2008): http://www.scielo.mec.pt/pdf/rpbg/v7n2/v7n2a05.pdf.
  96. Antunes, J.; Rita, P.. "O marketing relacional e a fidelização de clientes: estudo aplicado ao termalismo português". Economia Global e Gestão (2007): https://indeg.iscte-iul.pt/.
  97. Moutinho, L.; Rita, P.; Li, S.. "Strategic diagnostics and management decision making: a hybrid knowledge?based approach". Intelligent Systems in Accounting, Finance and Management (2006): http://hdl.handle.net/10071/11321.
  98. Moutinho, L.; Rita, P.. "Editorial". Journal of Travel and Tourism Marketing 21 4 (2006): 1-2. http://www.scopus.com/inward/record.url?eid=2-s2.0-34548538106&partnerID=MN8TOARS.
    10.1300/J073v21n04_01
  99. Pires, G.D.; Stanton, J.; Rita, P.. "The internet, consumer empowerment and marketing strategies". European Journal of Marketing 40 9-10 (2006): 936-949. http://www.scopus.com/inward/record.url?eid=2-s2.0-33748982234&partnerID=MN8TOARS.
    10.1108/03090560610680943
  100. Águas, P.; Rita, P.; Costa, J.. "Performance as a classification criterion of tourist origins and destinations". Service Industries Journal 26 3 (2006): 329-346. http://www.scopus.com/inward/record.url?eid=2-s2.0-33645885353&partnerID=MN8TOARS.
    10.1080/02642060600571099
  101. Fortes, N.; Rita, P.. "O e-mail e o marketing de permissão". Revista Portuguesa e Brasileira de Gestão (2005): https://indeg.iscte-iul.pt/.
  102. Rita, P.. "A publicidade na Internet: formatos, tendências e indicadores de performance". Economia Global e Gestão (2005): http://www.scielo.mec.pt/scielo.php?script=sci_serial&pid=0873-7444&lng=pt.
  103. Fortesm N.; Rita, P.. "O e-mail ao serviço do marketing viral". Revista Portuguesa de Marketing (2005): http://www.rpm.pt/.
  104. Antunes, J.; Rita, P.. "Os determinantes do marketing relacional na satisfação e fidelização de clientes". Economia Global e Gestão (2005): http://www.scielo.mec.pt/scielo.php?script=sci_serial&pid=0873-7444&lng=pt.
  105. Paulo Águas; Rita, P.; Costa, J.. "Fluxos turísticos internacionais: um estudo de segmentação". Journal of Tourism and Development (2004): https://ciencia.iscte-iul.pt/publications/fluxos-turisticos-internacionais-um-estudo-de-segmentacao/28973?lang=en.
  106. Fortes, N.; Rita, P.. "O e-mail como ferramenta de marketing. Uma revisão da literatura". Economia Global e Gestão (2004): https://indeg.iscte-iul.pt/.
  107. Rita, P.. "Formação Turística: Necessidades, Acções, Metodologias". Revista do Instituto Nacional de Formação Turística (2001): https://ciencia.iscte-iul.pt/publications/formacao-turistica-necessidades-accoes-metodologias/29035?lang=en.
  108. Rita, P.. "A importância do turismo "on-line"". Revista Portuguesa de Gestão (2001): https://indeg.iscte-iul.pt/.
  109. Águas, P.; Rita, P.; Costa, J.. "Segmentação de mercado: considerações". Dos Algarves: A Multidisciplinary e-Journal (2001): http://www.dosalgarves.com/.
  110. Costa, J.; Águas, P.; Rita, P.. "Aspectos socioculturais do planeamento e desenvolvimento do turismo". Antropológicas (2000): http://revistas.rcaap.pt/antropologicas/article/view/933.
  111. Rita, P.. "Tourism in the European Union". International Journal of Contemporary Hospitality Management (2000): http://www.emeraldinsight.com/doi/abs/10.1108/09596110010347374.
    10.1108/09596110010347374
  112. Rita, P.. "Marketing, Internet et Services en Ligne: une application à l´industrie du tourisme". Communication et management. Revue internationale des sciences commerciales (2000): https://www.cairn.info/revue-market-management.htm.
  113. Águas, P.; Costa, J.; Rita, P.. "A tourist market portfolio for Portugal". International Journal of Contemporary Hospitality Management (2000): http://www.emeraldinsight.com/doi/abs/10.1108/09596110010347220.
    10.1108/09596110010347220
  114. Rita, P.. "Turismo: formação universitária e mercado de trabalho". Territórios Alternativos (1998): https://ciencia.iscte-iul.pt/publications/turismo-formacao-universitaria-e-mercado-de-trabalho/29034?lang=en.
  115. Rita, P.. "Tourex: desenvolvimento de um sistema pericial para marketing turístico". Revista Portuguesa de Marketing (1996): http://www.rpm.pt/artigo.aspx?a=97.
  116. Rita, P.. "O turismo em perspectiva: caracterização e tendências do mercado internacional". Revista Portuguesa de Gestão (1995): https://indeg.iscte-iul.pt/pagina/rgplp.
  117. Rita, P.. "Estratégias de marketing para turismo internacional". Revista Portuguesa de Gestão (1995): https://indeg.iscte-iul.pt/pagina/rgplp.
  118. Rita, P.; Moutinho, L.. "An expert system for promotion budget allocation to international markets". Journal of International Consumer Marketing (1994): http://www.tandfonline.com/doi/abs/10.1300/J046v06n03_07?journalCode=wicm20.
    10.1300/J046v06n03_07
  119. Rita, P.; Moutinho, L.. "An expert system for national tourist offices". Annals of Tourism Research 21 1 (1994): 143-145. http://www.scopus.com/inward/record.url?eid=2-s2.0-43949154884&partnerID=MN8TOARS.
    10.1016/0160-7383(94)90010-8
  120. Rita, P.. "Theses". AI Communications 7 2 (1994): 249-250. http://www.scopus.com/inward/record.url?eid=2-s2.0-84974744811&partnerID=MN8TOARS.
    10.3233/AIC-1994-7209
  121. Rita, P.; Moutinho, L.. "Allocating a Promotion Budget". International Journal of Contemporary Hospitality Management (1992): http://www.emeraldinsight.com/doi/pdfplus/10.1108/09596119210014192.
    10.1108/09596119210014192
Capítulo de livro
  1. Brochado, A.; Rita, P.. "Management perception of service quality". 2017.
  2. Peres, R.; Rita, P.. "Marketing e comunicação dos destinos". 2017.
  3. Rita, P.; Brochado, A.; Rita Marques. "Sociability and the intention to return to a hostel". 2016.
  4. Moro, S.; Cortez, Paulo; Rita, P.. "An automated literature analysis on data mining applications to credit risk assessment analysis". 2016.
  5. Brochado, A.; Rita, P.. "Management Perception of Service Quality". 2016.
  6. Rita, P.; Antunes, J.. "A Importância do Marketing no Desenvolvimento de Destinos e Produtos Turísticos". 2014.
  7. Rita, P.. "Comércio Electrónico B2B". 2013.
  8. Paulo Miguel Rasquinho Ferreira Rita. "Paper versus Electronic Surveys". 2011.
  9. Moutinho, L.; Rita, P.. "Future Trends in Marketing". 2010.
  10. Nuno Fortes; Rita, P.. "A privacidade e a utilizaçao do comércio electrónico: modelo e metodología de investigaçao". 2007.
  11. Rita, P.. "Design of Web Sites in the Tourism Industry". 2006.
  12. Rita, P.. "Using the Web to Market Tourism Destinations". 2006.
  13. Paulo Águas; Costa, J.; Rita, P.. "Critérios de Segmentação de Mercado: Aplicações em Turismo". 2004.
  14. Salazar, A.; Costa, J.; Rita, P.. "Qualidade do Serviço, Satisfação do Consumidor e Intenções de Comportamento no Sector Hoteleiro Português". 2004.
  15. Moutinho, L.; Rita, P.. "Expert Systems in Tourism". 1994.
  16. Moutinho, L.; Rita, P.. "An expert system for promotion budget allocation to international markets". 1994.
  17. Rita, P.. "Acquiring Expertise for a Knowledge-Based System in Tourism Marketing". 1994.
  18. Rita, P.; Moutinho, L.. "Promotion Budget Allocation for National Tourist Offices using and Expert System". 1994.
  19. Rita, P.. "An Expert System for Resource Allocation Decisions in National Tourism Organizations: Knowledge Acquisition Issues". 1991.
Documento de trabalho
  1. Lages, C.; Lages, L. F.; Rita, P.. 2004. "The Relationship between E-Marketing Strategy and Performance: A Conceptual Framework in a Web Context". Documento de trabalho. https://ciencia.iscte-iul.pt/publications/the-relationship-between-e-marketing-strategy-and-performance-a-conceptual-framework-in-a-web/28970?lang=en.
  2. Rita, P.. 1992. "An expert support system for promotional budget allocation in national tourist offices". Documento de trabalho. https://ciencia.iscte-iul.pt/publications/an-expert-support-system-for-promotional-budget-allocation-in-national-tourist-offices/28995?lang=en.
Edição de livro
  1. Moutinho, L.; Graeme Hutcheson; Rita, P.. Advances in Doctoral Research in Management. 2006.
Entrada de enciclopédia
  1. Rita, P.. "Marketing, Business Intelligence e Predictive Analytics". , 2015. https://ciencia.iscte-iul.pt/publications/marketing-business-intelligence-e-predictive-analytics/23458?lang=en.
Livro
  1. Rita, P.; Oliveira, C.. O marketing no negócio electrónico. 2006.
  2. Costa, J.; Rita, P.; Paulo Águas. Tendências Internacionais em Turismo (2ª edição). 2004.
  3. Costa, J.; Rita, P.; Paulo Águas. Tendências Internacionais em Turismo (1ª edição). 2001.
  4. Moutinho, L.; Rita, P.; Bruce Curry. Expert Systems in Tourism Marketing. 1996.
  5. Moutinho, L.; Bruce Curry; Fiona Davies; Rita, P.. Computer Modelling and Expert Systems in Marketing. 1994.
Poster em conferência
  1. Ramos, R.; Rita, P.; Moro, S.. "Internet user behavior change: Scholar perspective". 2017.
  2. Souto, D.; Rita, P.; Salgueiro, M.F.. "The Role of Social Network Sites in Driving Customer Relationship Loyalty". 2012.
Relatório
  1. Rita, P.. 2011. Global Mobile Research Project. https://ciencia.iscte-iul.pt/publications/global-mobile-research-project/8060?lang=en.
  2. Passos, A. M.; Tavares, S.; Silva, S.A.; Rita, P.; Mahaffey, A.; Simões, E.. 2009. Quality of life in retirement: What I want versus what I should.. https://ciencia.iscte-iul.pt/publications/quality-of-life-in-retirement-what-i-want-versus-what-i-should-/10299?lang=en.
Tese / Dissertação
  1. Piccinelli, Stefania. "The impact of the COVID-19 on the airline industry emerging from online comments". Mestrado, 2021. http://hdl.handle.net/10071/22508.
  2. Gorgani, Mohammad Reza Nemat. "The impact of stress mindset on sustainable consumption". Mestrado, 2021. http://hdl.handle.net/10362/113420.
  3. Cavalcanti, Gabriel Scalco Silveira. "The impact of COVID-19 on tourism: Analysis of online reviews in the airlines sector". Mestrado, 2021. http://hdl.handle.net/10362/114354.
  4. Santos, Felipe Dário. "Plano de marketing para startups - Estudo de caso garagethinking". Mestrado, 2021. http://hdl.handle.net/10362/115737.
  5. Tardelli, Jean Carlo. "Characterising sentiment spill-over in restaurant reviews". Mestrado, 2021. http://hdl.handle.net/10362/124721.
  6. Santos, Mafalda Silva. "How Website Quality Matters When Choosing a Hotel: Leisure and Business Travelers". Mestrado, 2021. http://hdl.handle.net/10362/123538.
  7. Conde, Beatriz Jóia Serrasqueiro de Sousa. "How to influence the customer journey: the role of information on mobile food ordering applications". Mestrado, 2021. http://hdl.handle.net/10362/112797.
  8. Gil, João Pedro Catana Romão Pinho. "Does the emojis effect on consumer behavior is the same in luxury hotels vs standard brands?". Mestrado, 2021. http://hdl.handle.net/10362/128181.
  9. Afonso, Ana Patrícia Fernandes. "Social Media discourse and voting decision influence: Sentimental Analysis in Tweets during an Electoral Period". Mestrado, 2021. http://hdl.handle.net/10362/124608.
  10. Castilho, Tatiana Soares. "How to characterize and influence the customer journey: The case of the purchase of counterfeit luxury products". Mestrado, 2021. http://hdl.handle.net/10362/119706.
  11. Araújo, Cláudia Sofia Peres. "Channel integration impact on customers’ purchase intention: The mediating role of salespeople". Mestrado, 2021. http://hdl.handle.net/10362/121312.
  12. Coco, Carolina Maria Ranita Rodrigues de. "Dress with finesse - how people see logotypes as status". Mestrado, 2021. http://hdl.handle.net/10362/123957.

Outros

Outra produção
  1. Main Dimensions of Airline Passengers´ Experience. 2017. Brochado, A.; Oliveira, C.; Oliveira-Brochado, F.; Rita, P.. https://ciencia.iscte-iul.pt/publications/main-dimensions-of-airline-passengers-experience-/43052?lang=en.
  2. The effects of Social Networking Sites on Brand Benevolence. 2017. Souto, D.; Salgueiro, M.F.; Rita, P.. https://ciencia.iscte-iul.pt/publications/the-effects-of-social-networking-sites-on-brand-benevolence/44445?lang=en.
  3. Internet user behavior change: Professionals' perspective. 2017. Ramos, R.; Rita, P.; Moro, S.. http://www.smaanz.org/.
  4. A cross-cultural case study of consumers’ communications about a new technological product. 2017. Moro, S.; Pires, G.; Rita, P.; Cortez, P.. https://ciencia.iscte-iul.pt/publications/a-cross-cultural-case-study-of-consumers-communications-about-a-new-technological-product/39879?lang=en.
  5. Research & Business Technology Trends in Hospitality & Tourism. 2016. Rita, P.. https://ciencia.iscte-iul.pt/publications/research-amp-business-technology-trends-in-hospitality-amp-tourism/29372?lang=en.
  6. Internet user behavior change –an evaluation under three dimensions: scholars, professionals, and users. 2016. Ramos, R.; Rita, P.; Moro, S.. http://www.edamba.eu.
  7. The Mediating Effect of Satisfaction – Does is influences Loyalty Concerning Online Tourism Purchases?. 2016. Pereira, H.; Salgueiro, M.F.; Rita, P.. https://ciencia.iscte-iul.pt/publications/the-mediating-effect-of-satisfaction--does-is-influences-loyalty-concerning-online-tourism-purchases/31946?lang=en.
  8. A text mining and topic modelling perspective of ethnic marketing research. 2016. Moro, S.; Rita, P.; Cortez, Paulo; Pires, G.. http://www.journals.elsevier.com/journal-of-business-research/call-for-papers/11th-royal-bank-international-research-conference-understand.
  9. Social Networking Sites: The relationship element in the communication mix.. 2015. Souto, D.; Salgueiro, M.F.; Rita, P.. https://ciencia.iscte-iul.pt/publications/social-networking-sites-the-relationship-element-in-the-communication-mix-/45619?lang=en.
  10. Proposing a new construct to measure the effectiveness of brands operating in Social Networking Sites. 2015. Langaro, D.; Salgueiro, M.F.; Rita, P.. https://ciencia.iscte-iul.pt/publications/proposing-a-new-construct-to-measure-the-effectiveness-of-brands-operating-in-social-networking/23487?lang=en.
  11. Hospitalidade e Turismo em Portugal: Desafios e oportunidades. 2015. Rita, P.. https://ciencia.iscte-iul.pt/publications/hospitalidade-e-turismo-em-portugal-desafios-e-oportunidades/29373?lang=en.
  12. Proposing a new construct to measure the effectiveness of brands operating in Social Networking Sites. 2015. Souto, D.; Salgueiro, M.F.; Rita, P.. https://ciencia.iscte-iul.pt/publications/proposing-a-new-construct-to-measure-the-effectiveness-of-brands-operating-in-social-networking/28219?lang=en.
  13. The effects of social network sites on brand awareness and attitude,. 2014. Souto, D.; Salgueiro, M.F.; Rita, P.. https://ciencia.iscte-iul.pt/publications/the-effects-of-social-network-sites-on-brand-awareness-and-attitude-/28220?lang=en.
  14. The effects of social network sites on brand awareness and attitude. 2014. Langaro, D.; Salgueiro, M.F.; Rita, P.. https://ciencia.iscte-iul.pt/publications/the-effects-of-social-network-sites-on-brand-awareness-and-attitude/20047?lang=en.
  15. Online Determinants of E-Customer Satisfaction: Application to Website Purchases in Tourism. 2014. Pereira, H.; Salgueiro, M.F.; Rita, P.. https://ciencia.iscte-iul.pt/publications/online-determinants-of-e-customer-satisfaction-application-to-website-purchases-in-tourism/17108?lang=en.
  16. Assessing the role of perceived value on mobile data service usage: gender and age as moderators. 2014. Brochado, A.; Rita, P.; Loureiro, S. M. C.. https://ciencia.iscte-iul.pt/publications/assessing-the-role-of-perceived-value-on-mobile-data-service-usage-gender-and-age-as-moderators-/15636?lang=en.
  17. A Relationship Marketing Approach to the Online Purchase of Tourism Products. 2014. Pereira, H.; Rita, P.; Salgueiro, M.F.. https://ciencia.iscte-iul.pt/publications/a-relationship-marketing-approach-to-the-online-purchase-of-tourism-products/16967?lang=en.
  18. How Visitors of Luxury Cruises Perceive a Tourist Destination: Internal Determinants, Satisfaction and Intention to Return. 2014. Zeferino, E.C.; Loureiro, S. M. C.; Rita, P.. https://ciencia.iscte-iul.pt/publications/how-visitors-of-luxury-cruises-perceive-a-tourist-destination-internal-determinants-satisfaction/20091?lang=en.
  19. O contributo do MSIAD para a formação de profissionais de BI em Portugal. 2013. Cardoso, E.; Guerreiro, J.; Rita, P.. http://www.sas.com/reg/offer/pt/sfp2013.
  20. Predicting Consumer Decision Making Process: The interplay between emotions and attention during the purchase of cause-related products. 2013. Guerreiro, J.; Rita, P.; Trigueiros, D.. https://ciencia.iscte-iul.pt/publications/predicting-consumer-decision-making-process-the-interplay-between-emotions-and-attention-during-the/15313?lang=en.
  21. How Measurable Can Happiness Be? A Neuroscience Approach to a Scale Development for a New Construct of Happiness. 2013. Canuto, J.; Rita, P.. https://ciencia.iscte-iul.pt/publications/how-measurable-can-happiness-be-a-neuroscience-approach-to-a-scale-development-for-a-new-construct/15311?lang=en.
  22. Marketing to Citizens: Going beyond customers and consumers. 2012. Rita, P.. https://ciencia.iscte-iul.pt/publications/marketing-to-citizens-going-beyond-customers-and-consumers/9945?lang=en.
  23. The Role of Social Network Sites in Driving Customer Relationship Loyalty. 2012. Souto, D.; Rita, P.; Salgueiro, M.F.. https://ciencia.iscte-iul.pt/publications/the-role-of-social-network-sites-in-driving-customer-relationship-loyalty/28222?lang=en.
  24. A sucessora da Economia da Informação Comum. 2012. Requicha, L.; Rita, P.. https://ciencia.iscte-iul.pt/publications/a-sucessora-da-economia-da-informacao-comum/9946?lang=en.
  25. Proposition of a New Theoretical Model to Evaluate the Role of Social Network Sites in Driving Loyalty. 2012. Souto, D.; Rita, P.; Salgueiro, M.F.. https://ciencia.iscte-iul.pt/publications/proposition-of-a-new-theoretical-model-to-evaluate-the-role-of-social-network-sites-in-driving/28217?lang=en.
  26. Measuring consumers Consciousness level impact on their willingness to buy sustainable products. 2012. Leão, B.; Rita, P.; Salgueiro, M.F.. https://ciencia.iscte-iul.pt/publications/measuring-consumers-consciousness-level-impact-on-their-willingness-to-buy-sustainable-products/9959?lang=en.
  27. The interplay between emotions and attention during the purchase of cause-related products. 2012. João Guerreiro; Rita, P.. https://ciencia.iscte-iul.pt/publications/the-interplay-between-emotions-and-attention-during-the-purchase-of-cause-related-products/9962?lang=en.
  28. Proposition of a New Theoretical Model to Investigate the Role of Social Network Sites in Driving Customer Relationship Loyalty. 2012. Langaro, D.; Rita, P.. https://ciencia.iscte-iul.pt/publications/proposition-of-a-new-theoretical-model-to-investigate-the-role-of-social-network-sites-in-driving/9960?lang=en.
  29. The Role of Social Network Sites in Driving Customer Relationship Loyalty. 2012. Souto, D.; Rita, P.; Salgueiro, M.F.. https://ciencia.iscte-iul.pt/publications/the-role-of-social-network-sites-in-driving-customer-relationship-loyalty/28225?lang=en.
  30. Last Christmas I gave you my heart" - Gift-receiving and Identity -threat: Disposition as a coping strategy. 2012. Cardigo, C.; Rita, P.. https://ciencia.iscte-iul.pt/publications/last-christmas-i-gave-you-my-heart---gift-receiving-and-identity--threat-disposition-as-a-coping/9961?lang=en.
  31. How To Make Customers Loyal To Online Tourism Products?. 2012. Pereira, H.; Rita, P.; Salgueiro, M.F.. http://www.emac2012.org/userfiles/emac2012_conferenceproceedings_final%20may%2017.pdf.
  32. I Act, Therefore I Am: Confronting Consumption with Ecological Behavior. 2011. Cristina Cardigo; Rita, P.. https://ciencia.iscte-iul.pt/publications/i-act-therefore-i-am-confronting-consumption-with-ecological-behavior/7980?lang=en.
  33. Consumer Decision-Making Process: Using Graph Mining and Eye-Tracking to Capture Decision Strategies. 2011. João Guerreiro; Rita, P.. https://ciencia.iscte-iul.pt/publications/consumer-decision-making-process-using-graph-mining-and-eye-tracking-to-capture-decision-strategies/7986?lang=en.
  34. Global Mobile Survey Portugal. 2011. Rita, Paulo. https://ciencia.iscte-iul.pt/publications/global-mobile-survey-portugal/7950?lang=en.
  35. The Nature and Influence of Trust and Happiness on Consumers´ Loyalty to Brands. 2011. Jaqueline Canuto; Rita, P.. https://ciencia.iscte-iul.pt/publications/the-nature-and-influence-of-trust-and-happiness-on-consumers-loyalty-to-brands/7979?lang=en.
  36. Evaluating online purchase factors that influence e-customer satisfaction in Tourism. 2011. Hélia Maria Gonçalves Pereira; Paulo Miguel Rasquinho Ferreira Rita; Salgueiro, M.F.. https://ciencia.iscte-iul.pt/publications/evaluating-online-purchase-factors-that-influence-e-customer-satisfaction-in-tourism/1004?lang=en.
  37. Shifts of attention on the Web: The role of verbal emotional cues. 2011. Ferreira, Paulo; Rita, P.; Diogo Morais. https://ciencia.iscte-iul.pt/publications/shifts-of-attention-on-the-web-the-role-of-verbal-emotional-cues/7985?lang=en.
  38. The Adoption of Ethical Consumption Practices: From Values to Actions. 2010. Cardigo, C.; Rita, P.. https://ciencia.iscte-iul.pt/publications/the-adoption-of-ethical-consumption-practices-from-values-to-actions/9954?lang=en.
  39. Inside consumers' brain: the influence of happiness and trust on loyalty. A conceptual model for online Social Virtual Worlds. 2010. Canuto, J.; Rita, P.. https://ciencia.iscte-iul.pt/publications/inside-consumers-brain-the-influence-of-happiness-and-trust-on-loyalty-a-conceptual-model-for/9958?lang=en.
  40. Fostering Sustainable Consumption through Consumer Empowerment. 2010. Rita, P.; Cardigo, C.. https://ciencia.iscte-iul.pt/publications/fostering-sustainable-consumption-through-consumer-empowerment/9952?lang=en.
  41. Are happiness and trust relevant for consumers' loyalty in the online environment?. 2010. Canuto, J.; Rita, P.. https://ciencia.iscte-iul.pt/publications/are-happiness-and-trust-relevant-for-consumers-loyalty-in-the-online-environment/9957?lang=en.
  42. The influence of happiness and trust on consumers' loyalty in social virtual networks. 2010. Jaqueline Canuto; Rita, P.. https://ciencia.iscte-iul.pt/publications/the-influence-of-happiness-and-trust-on-consumers-loyalty-in-social-virtual-networks/9955?lang=en.
  43. Evaluating traditional online purchase factors that influence online tourism customers satisfaction. 2010. Pereira, H.; Rita, P.; Salgueiro, M.F.. https://ciencia.iscte-iul.pt/publications/evaluating-traditional-online-purchase-factors-that-influence-online-tourism-customers-satisfaction-/9488?lang=en.
  44. Fostering Sustainable Consumption through Consumer Empowerment. 2010. Cardigo, C.; Rita, P.. https://ciencia.iscte-iul.pt/publications/fostering-sustainable-consumption-through-consumer-empowerment/9951?lang=en.
  45. Assessing Relevancy of ICT Driven Consumer Empowerment for Business. 2010. Pires, G.; Rita, P.; Stanton, J.. https://ciencia.iscte-iul.pt/publications/assessing-relevancy-of-ict-driven-consumer-empowerment-for-business/9950?lang=en.
  46. Evaluating specific online purchase factors that influence online tourism customers satisfaction. 2010. Pereira, H.; Rita, P.; Salgueiro, M.F.. https://ciencia.iscte-iul.pt/publications/evaluating-specific-online-purchase-factors-that-influence-online-tourism-customers-satisfaction-/9489?lang=en.
  47. Moving Towards Sustainability: Empowering Consumers through Knowledge-based Trust. 2010. Cardigo, C.; Rita, P.. https://ciencia.iscte-iul.pt/publications/moving-towards-sustainability-empowering-consumers-through-knowledge-based-trust/9953?lang=en.
  48. Study of customer's perceptual antecedents of value and attitude toward Electronic Marketing Communication tools (e-mail and SMS): An Application to the Tourism Industry. 2009. Almeida, D.; Rita, P.. https://ciencia.iscte-iul.pt/publications/study-of-customers-perceptual-antecedents-of-value-and-attitude-toward-electronic-marketing/10216?lang=en.
  49. The Role of Web Quality and Brand Equity on Web Loyalty: An Empirical Study of Portal Web sites. 2009. Lee, J.; Rita, P.. https://ciencia.iscte-iul.pt/publications/the-role-of-web-quality-and-brand-equity-on-web-loyalty-an-empirical-study-of-portal-web-sites/10220?lang=en.
  50. The Determinants of Satisfaction of Loyal Customers in the Purchase of Online Tourism Products. 2009. Pereira, H.; Rita, P.; Salgueiro, M.F.. https://ciencia.iscte-iul.pt/publications/the-determinants-of-satisfaction-of-loyal-customers-in-the-purchase-of-online-tourism-products/10215?lang=en.
  51. The Impact of Sport Tourism in Destination Loyalty. 2009. Travassos, D.; Rita, P.. https://ciencia.iscte-iul.pt/publications/the-impact-of-sport-tourism-in-destination-loyalty/10217?lang=en.
  52. The Adoption of Ecologically Conscious Consumer Behaviors: Exploring its Association with Materialism and Lifestyles of Voluntary Simplicity. 2009. Cardigo, C.; Rita, P.. https://ciencia.iscte-iul.pt/publications/the-adoption-of-ecologically-conscious-consumer-behaviors-exploring-its-association-with/10218?lang=en.
  53. The influence of Relationship Marketing and other motivational factors in the satisfaction and loyalty of online purchase of tourism products. 2008. Pereira, H.; Rita, P.. https://ciencia.iscte-iul.pt/publications/the-influence-of-relationship-marketing-and-other-motivational-factors-in-the-satisfaction-and/10224?lang=en.
  54. Market Segmentation on Health Tourism: An Application to Thermal Spas. 2008. Antunes, J.; Rita, P.. https://ciencia.iscte-iul.pt/publications/market-segmentation-on-health-tourism-an-application-to-thermal-spas/10221?lang=en.
  55. Dimensions of Consumer Satisfaction in Hospitality Services. 2008. Salazar, A.; Rita, P.; Costa, J.. https://ciencia.iscte-iul.pt/publications/dimensions-of-consumer-satisfaction-in-hospitality-services/10223?lang=en.
Atividades

Orientação

Título / Tema
Papel desempenhado 		Curso (Tipo)
Instituição / Organização
2021 - 2021 How to influence the customer journey: the role of information on mobile food ordering applications
Orientador
 Estatística e Gestão de Informação (Mestrado)
Universidade Nova de Lisboa Escola de Gestão de Informação, Portugal
2021 - 2021 The impact of stress mindset on sustainable consumption
Coorientador
 Gestão de Informação (Mestrado)
Universidade Nova de Lisboa Escola de Gestão de Informação, Portugal
2021 - 2021 The impact of COVID-19 on tourism: Analysis of online reviews in the airlines sector
Orientador
 Gestão de Informação (Mestrado)
Universidade Nova de Lisboa Escola de Gestão de Informação, Portugal
2021 - 2021 Plano de marketing para startups - Estudo de caso garagethinking
Orientador
 Gestão de Informação (Mestrado)
Universidade Nova de Lisboa Escola de Gestão de Informação, Portugal
2021 - 2021 How to characterize and influence the customer journey: The case of the purchase of counterfeit luxury products
Orientador
 Estatística e Gestão de Informação (Mestrado)
Universidade Nova de Lisboa Escola de Gestão de Informação, Portugal
2021 - 2021 Channel integration impact on customers’ purchase intention: The mediating role of salespeople
Orientador
 Estatística e Gestão de Informação (Mestrado)
Universidade Nova de Lisboa Escola de Gestão de Informação, Portugal
2021 - 2021 How Website Quality Matters When Choosing a Hotel: Leisure and Business Travelers
Orientador
 Gestão de Informação (Mestrado)
Universidade Nova de Lisboa Escola de Gestão de Informação, Portugal
2021 - 2021 Dress with finesse - how people see logotypes as status
Orientador
 Estatística e Gestão de Informação (Mestrado)
Universidade Nova de Lisboa Escola de Gestão de Informação, Portugal
2021 - 2021 Social Media discourse and voting decision influence: Sentimental Analysis in Tweets during an Electoral Period
Orientador
 Gestão de Informação (Mestrado)
Universidade Nova de Lisboa Escola de Gestão de Informação, Portugal
2021 - 2021 Characterising sentiment spill-over in restaurant reviews
Coorientador
 Gestão de Informação (Mestrado)
Universidade Nova de Lisboa Escola de Gestão de Informação, Portugal
2021 - 2021 Does the emojis effect on consumer behavior is the same in luxury hotels vs standard brands?
Orientador
 Estatística e Gestão de Informação (Mestrado)
Universidade Nova de Lisboa Escola de Gestão de Informação, Portugal
2020 - 2020 The impact of blockchain on the aviation industry : results from a qualitative analysis
Orientador
 Gestão de Informação (Mestrado)
Universidade Nova de Lisboa Escola de Gestão de Informação, Portugal
2020 - 2020 Tripadvisor reviews on Michelin-starred restaurants: a sentiment analysis
Orientador
 Gestão de Informação (Mestrado)
Universidade Nova de Lisboa Escola de Gestão de Informação, Portugal
2020 - 2020 The role of gamification on engagement, use and continuous use on a recommendation platform
Orientador
 Gestão de Informação (Mestrado)
Universidade Nova de Lisboa Escola de Gestão de Informação, Portugal
2020 - 2020 Hotel online reviews: What influences the sentiment and rating? A sentiment analysis on Lisbon hotels
Orientador
 Gestão de Informação (Mestrado)
Universidade Nova de Lisboa Escola de Gestão de Informação, Portugal
2020 - 2020 Online co-creation communication and brand personality - through social network analysis (SNA)
Orientador
 Gestão de Informação (Mestrado)
Universidade Nova de Lisboa Escola de Gestão de Informação, Portugal
2020 - 2020 ANÁLISE DE SENTIMENTO EM RESTAURANTES NAS AVALIAÇÕES NA MÍDIA SOCIAL: O caso dos restaurantes em Giethoorn
Orientador
 Marketing (Mestrado)
ISCTE-Instituto Universitário de Lisboa, Portugal
2020 - 2020 Customer segmentation on hotel loyalty programs: leveraging loyalty with data mining
Orientador
 Gestão de Informação (Mestrado)
Universidade Nova de Lisboa Escola de Gestão de Informação, Portugal
2019 - 2019 Perceber a experiência do consumidor relativamente aos parques temáticos de Orlando, através de online reviews do TripAdvisor
Orientador
 Gestão (Mestrado)
ISCTE-Instituto Universitário de Lisboa, Portugal
2018 - 2018 An Assessment of E-Service Quality, Customer Satisfaction, and Customer Trust on Customer Behavior in Online Shopping
Orientador
 Gestão (Mestrado)
ISCTE-Instituto Universitário de Lisboa, Portugal
2018 - 2018 UNDERSTANDING THE RECEPTIVITY OF THE USERS TOWARDS A MARKETING CAMPAIGN ON TINDER
Orientador
 Marketing (Mestrado)
ISCTE-Instituto Universitário de Lisboa, Portugal
2018 - 2018 The influence of typical versus atypical ads on sharing intention
Orientador
 Marketing (Mestrado)
ISCTE-Instituto Universitário de Lisboa, Portugal
2017 - 2017 The Cross-Influence of Social Networks to Leverage Luxury Fashion Brands
Orientador
 Marketing (Mestrado)
ISCTE-Instituto Universitário de Lisboa, Portugal
2017 - 2017 The Influence of Online Social Media Platforms on the Choice of Restaurants
Orientador
 Marketing (Mestrado)
ISCTE-Instituto Universitário de Lisboa, Portugal
2017 - 2017 The Electronic Word-of-Mouth in Rural Tourism: The case of Schist Villages
Orientador
 Gestão Internacional (Mestrado)
ISCTE-Instituto Universitário de Lisboa, Portugal
2017 - 2017 Private Label Brands vs. National Brands: The effect of taste on consumers´ emotions, perceived taste and willingness to Buy
Orientador
 Marketing (Mestrado)
ISCTE-Instituto Universitário de Lisboa, Portugal
2017 - 2017 Main contribution of iconic attractions towards increasing popularity of tourism destinations: An analysis of Twitter posts, images and location.
Orientador
 Marketing (Mestrado)
ISCTE-Instituto Universitário de Lisboa, Portugal
2017 - 2017 Main Drivers for Microtransactions as Impulse Purchases in E-Commerce
Orientador
 Marketing (Mestrado)
ISCTE-Instituto Universitário de Lisboa, Portugal
2017 - 2017 Visibilidade da Marca e Recrutamento: Um estudo sobre o posicionamento das grandes empresas na rede profissional Glassdor
Orientador
 Gestão (Mestrado)
ISCTE-Instituto Universitário de Lisboa, Portugal
2016 - 2016 Unveiling the Features of Successful Ebay Sellers of Smartphones - A data mining sales predictive model
Orientador
 Gestão Internacional (Mestrado)
ISCTE-Instituto Universitário de Lisboa, Portugal
2016 - 2016 The Relation Between Game Fairness and Drop-Out Factors in Massive Multiplayer Online Games
Orientador
 Gestão de Empresas (Mestrado)
ISCTE-Instituto Universitário de Lisboa, Portugal
2016 - 2016 Influência dos sentimentos dos turistas nos social media para o desenvolvimento do Turismo.
Orientador
 Sistemas Integrados de Apoio à Decisão (Mestrado)
ISCTE-Instituto Universitário de Lisboa, Portugal
2016 - 2016 Melhoria da atratividade internacional das Instituições de ensino superior através de Análise de Sentimentos.
Orientador
 Sistemas Integrados de Apoio à Decisão (Mestrado)
ISCTE-Instituto Universitário de Lisboa, Portugal
2016 - 2016 Understanding what Drives Consumers´ Electronic Word-of-Mouth Behavior in a Multichannel, Multimedia and Multiscreen Environment
Orientador
 Marketing (Mestrado)
ISCTE-Instituto Universitário de Lisboa, Portugal
2016 - 2016 Stripping Customers´ Feedback on Hotels Evaluation Through Data Mining
Orientador
 Gestão de Hotelaria e Turismo (Mestrado)
ISCTE-Instituto Universitário de Lisboa, Portugal
2016 - 2016 Playing with the brain trough advertising. Neurophysiological Method´s Application to Tourism
Orientador
 Gestão (Doutoramento)
ISCTE-Instituto Universitário de Lisboa, Portugal
2016 - 2016 Internet user behavior change - an evaluation under three dimensions: scholars, professionals, and users.
Orientador
 Gestão (Doutoramento)
ISCTE-Instituto Universitário de Lisboa, Portugal
2015 - 2015 Understanding Mobile Augmented Reality Adoption: A UTUAT 2 and TTF application in a tourism consumer context
Orientador
 Gestão Internacional (Mestrado)
ISCTE-Instituto Universitário de Lisboa, Portugal
2015 - 2015 Sentiment Analysis in Hospitality Using Text Mining: The case of a portuguese Eco-Hotel
Orientador
 Gestão de Empresas (Mestrado)
ISCTE-Instituto Universitário de Lisboa, Portugal
2015 - 2015 Millennials´ Travel Motivation and Desired Activities Within a Destination: A comparative study of America and the United Kingdom
Orientador
 Gestão de Hotelaria e Turismo (Mestrado)
ISCTE-Instituto Universitário de Lisboa, Portugal
2015 - 2015 Influencing Factors on User Acceptance of Location-Based Advertising Outside and Inside Retail Stores
Orientador
 Marketing (Mestrado)
ISCTE-Instituto Universitário de Lisboa, Portugal
2015 - 2015 Determinants of Promotion Attractiveness in Fast Moving Consumer Goods
Orientador
 Marketing (Mestrado)
ISCTE-Instituto Universitário de Lisboa, Portugal
2015 - 2015 Análise de Sentimentos na classificação de comentários online aplicando técnicas de Text Mining
Orientador
 Sistemas Integrados de Apoio à Decisão (Mestrado)
ISCTE-Instituto Universitário de Lisboa, Portugal
2015 - 2015 Projected and Perceived Image of Latvia as a Tourist Destination
Orientador
 Gestão de Hotelaria e Turismo (Mestrado)
ISCTE-Instituto Universitário de Lisboa, Portugal
2014 - 2014 Understanding the Mobile Hospitality Services Adoption: A UTAUT2 and Perceived Value Application in a Hotel Consumer Context
Orientador
 Gestão de Empresas (Mestrado)
ISCTE-Instituto Universitário de Lisboa, Portugal
2014 - 2014 Surf Camps, a New Model of Lodging: Customer value, satisfaction and behavioral intentions
Orientador
 Gestão de Empresas (Mestrado)
ISCTE-Instituto Universitário de Lisboa, Portugal
2014 - 2014 Consumers Emotions, Perceived Image and Behavioral Intentions Toward Portuguese Gastronomy
Orientador
 Marketing (Mestrado)
ISCTE-Instituto Universitário de Lisboa, Portugal
2014 - 2014 R&D Investment in New Product Development Within the Technology Sector
Orientador
 Marketing (Mestrado)
ISCTE-Instituto Universitário de Lisboa, Portugal
2014 - 2014 The Impact of Brand Value on Shareholder Value
Orientador
 Marketing (Mestrado)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 - 2013 Measuring Cruiser´s Satisfaction of Lisbon and Intention to Return to Portugal as Independent Visitor
Orientador
 Gestão de Empresas (Mestrado)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 - 2013 Analysis of major factors shaping the automotive industry in the long term, including ageing population, urbanization trends and e-commerce business in Europe
Orientador
 Gestão Internacional (Mestrado)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 - 2013 Online Marketing Communication for a small Guesthouse: Applied to the case of pension Sonntag
Orientador
 Marketing (Mestrado)
ISCTE-Instituto Universitário de Lisboa, Portugal
2012 - 2012 Feature selection strategies for improving data-driven decision support in bank telemarketing
Orientador
 Ciências e Tecnologias da Informação (Doutoramento)
ISCTE-Instituto Universitário de Lisboa, Portugal
2011 - 2011 Three essays on cause-related marketing effectiveness
Orientador
 Marketing (Doutoramento)
ISCTE-Instituto Universitário de Lisboa, Portugal
2011 - 2011 Comportamento de mudança de canal - aplicação ao seguro automóvel em Portugal
Orientador
 Gestão Empresarial Aplicada (Doutoramento)
ISCTE-Instituto Universitário de Lisboa, Portugal
2011 - 2011 Modelling consumers’ sustainability consciousness impact on sustainable purchase intention
Orientador
 Marketing (Doutoramento)
ISCTE-Instituto Universitário de Lisboa, Portugal
2011 - 2011 How much do you really like it: social networking sites´ effectiveness as a communication channel for brands
Orientador
 Marketing (Doutoramento)
ISCTE-Instituto Universitário de Lisboa, Portugal
2010 - 2010 Práticas de Consumo Ético
Orientador
 Marketing (Doutoramento)
ISCTE-Instituto Universitário de Lisboa, Portugal
2007 - 2007 Avaliação da Qualidade do Serviço, Satisfação e Intenções de Comportamento dos Consumidores de Hotéis de 4 e 5 Estrelas de Cadeia em Portugal
Orientador
 Gestão (Doutoramento)
ISCTE-Instituto Universitário de Lisboa, Portugal
2007 - 2007 Responsabilidade Social e Marketing
Orientador
 Gestão (Doutoramento)
ISCTE-Instituto Universitário de Lisboa, Portugal
2006 - 2006 Determinação dos Segmentos de Mercado Prioritários - uma Metodologia para Destinos Turísticos
Orientador
 Organização e Gestão de Empresas (Doutoramento)
ISCTE-Instituto Universitário de Lisboa, Portugal
2004 - 2004 Análise dos Determinantes do Marketing Relacional na Satisfação e Fidelização de Clientes. Estudo Aplicado ao Termalismo em Portugal
Orientador
 Gestão (Doutoramento)
ISCTE-Instituto Universitário de Lisboa, Portugal
2004 - 2004 A Privacidade e o Marketing Online
Orientador
 Gestão (Doutoramento)
ISCTE-Instituto Universitário de Lisboa, Portugal
2003 - 2003 Determinantes da Fidelização na Compra de Produtos Turísticos Online
Orientador
 Gestão (Doutoramento)
ISCTE-Instituto Universitário de Lisboa, Portugal
2000 - 2000 The Role of Web Quality and Brand Equity on Web Loyalty: An Empirical Study of Portal Web Sites
Orientador
 Gestão (Doutoramento)
ISCTE-Instituto Universitário de Lisboa, Portugal
Distinções

Outra distinção

2017 Prémio de Mérito Científico (7 artigos)
ISCTE-Instituto Universitário de Lisboa, Portugal
2016 Prémio de Mérito Científico (6 artigos)
ISCTE-Instituto Universitário de Lisboa, Portugal
2015 Prémio de Mérito Científico (7 artigos)
ISCTE-Instituto Universitário de Lisboa, Portugal
2014 Prémio de Mérito Científico (2 artigos)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 Prémio de Mérito Científico (1 artigo)
ISCTE Business School, Portugal
2007 Prémio de Mérito Científico (1 artigo)
2006 Prémio de Mérito Científico (2 artigos)
2005 Prémio de Mérito Científico (1 artigo)
1992 Best Paper Award
Academy of Marketing, Reino Unido